Animaker - Senior Product Marketer (3-5 yrs)

About the Role:

The Senior Product Marketer plays a critical role in driving the success of [Product Name/s] by developing and executing go-to-market strategies that resonate with target audiences.

This individual will be a key player in positioning products effectively, crafting compelling messaging, and driving demand generation initiatives.

Responsibilities:

Go-to-Market Strategy:

- Develop and execute comprehensive go-to-market plans for new product launches and product enhancements.

- Conduct thorough market research and competitive analysis to identify market opportunities and define target audiences.

- Develop compelling value propositions and messaging that differentiate products in the market.

- Collaborate with cross-functional teams (product management, sales, engineering, design) to ensure alignment and successful product launches.

Product Positioning & Messaging:

- Develop and maintain product positioning documents, including competitive battle cards and value proposition statements.

- Craft compelling messaging for various channels, including website, marketing collateral, sales presentations, and social media.

- Develop and maintain consistent brand messaging across all marketing channels.

Demand Generation:

- Develop and execute demand generation campaigns to drive product awareness, leads, and sales.

- Collaborate with the marketing team to plan and execute integrated marketing campaigns, including content marketing, email marketing, social media marketing, and paid advertising.

- Track and analyze campaign performance, identify areas for improvement, and optimize campaigns accordingly.

Content Marketing:

- Develop high-quality, engaging content such as blog posts, white papers, case studies, and webinars to educate and inform target audiences.

- Manage and maintain product-related content on the company website and other relevant channels.

Competitive Analysis:

- Continuously monitor the competitive landscape, track competitor activities, and identify opportunities for differentiation.

- Analyze competitor pricing, positioning, and marketing strategies to inform product strategy and messaging.

Market Research:

- Conduct market research to understand customer needs, preferences, and buying behavior.

- Analyze market trends and identify emerging opportunities.

Sales Enablement:

- Develop and deliver sales training materials and presentations.

- Provide ongoing support to the sales team by answering product-related questions and addressing customer concerns.

Product Launches:

- Plan and execute successful product launch events, including webinars, demos, and customer presentations.

Collaboration:

- Collaborate effectively with cross-functional teams, including product management, engineering, sales, customer success, and marketing.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or a related field.

MBA preferred.

- Experience: 3+ years of experience in product marketing, with a proven track record of success in launching and marketing successful products.

- Strong analytical and problem-solving skills

- Excellent written and verbal communication skills

- Strong presentation and public speaking skills

- Proficiency in data analysis and reporting

- Experience with marketing automation platforms (e.g, Marketo, HubSpot)

- Experience with CRM systems (e.g, Salesforce)

- Experience with market research methodologies

- Strong project management and organizational skills

- Ability to work independently and as part of a team

- Passion for technology and a strong understanding of the tech industry