1. Initiate lead/demand generation strategies and visit customers. 2. Identify strong potential prospects using various data mining options and creativity, to generate leads and opportunities. 3. Assess and analyse a prospects current process and requirements; and accordingly find the brand fit. 4. Provide engaging and articulate information about our value proposition to potential customers. 5. Maintain well organized, up-to-date, and accurate sales information and activity reports in the CRM system. 6. Collaboratively work with the marketing team and EI leadership to develop lead generation strategies to generate lead opportunities with prospective customers. 7. Initiates and participates in new business pitches with sales team and subject matter experts and own follow through with the lead prospect. 8. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face-to-face meetings. Represent Company at corporate events or sales meetings independently or with colleagues. 9. Meet personal targets and work towards sales goals and profitability. 10. Provide consistent, concise, accurate internal and external communications. 11. Demonstrates ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars, and face to face, to discover their business needs and develop a positive business relationship. 12. Providing consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to management. 13. Adhere to company policies, procedures, culture, and business ethics. . *