Senior Marketing Specialist (4-6 yrs)

Role Purpose

As a key role in our digital marketing team, you will be responsible for supporting our global marketing team in the development, implementation, tracking, and optimisation of digital marketing campaigns across various digital channels. You will work closely with broader digital marketing team, the Digital Director as well as a range of marketers spanning content, campaigns, ABM and events to ensure campaigns and digital tactics are delivered on time.

Whilst this role will support global teams, the role holder will also support on effective utilisation of APAC specific channels and platforms working with internal stakeholders and external agencies.

About the Day to Day Responsibilities of the Role

The individual in this role will use their breadth of digital marketing knowledge and skills to:

- Deliver brand awareness and lead generation campaigns as required

- Support the digital and programme marketing teams with planning and delivering digital elements of their campaigns across all digital channels

- Support with WeChat organic social management

- Support campaign activation on Baidu, Yahoo Japan and other APAC channels as needed

- Deliver our monthly digital channel, campaign and content reports

- Supporting with keyword research and on-page optimisations for SEO

- Ongoing competitor research across digital channels

- Conduct regular industry research to stay current on digital marketing trends, technologies, and best practices, and share findings with the team.

- Adhoc support for social media initiatives working with the social team.

- Support with monthly budget tracking and reporting

- Support with the development and optimisation of website campaign pages including support on A/B testing and reporting working with web and analytics

About You and How You Can Excel in this Role

To be successful in this role you'll be a self-starting digital marketing professional, preferably with experience across a range of digital channels. You'll be able to develop engaging and effective campaigns to attract and engage new potential customers. For this position, it's also essential to be up-to-date with new technologies and emerging trends. It will be beneficial (but not essential) if you have some knowledge of the natural resources, energy & commodity markets.

You will have:

- Experience in a digital marketing role ideally in a global B2B environment

- Ideally with broad digital experience such as

- Digital marketing campaign management and campaign execution

- Social media tools such as WeChat, LinkedIn, Twitter/X, Facebook, YouTube

- Experience in WeChat organic social and paid campaigns

- Google Analytics experience (GA4 exposure preferred but not essential)

- Paid Search (LinkedIn, Twitter/X, Baidu, Yahoo Japan, Google Ads)

- Basic SEO understanding

- Understanding of A/B testing and analysing results

- CMS and Marketing automation, for example Salesforce and Pardot

- Experience of working with external suppliers and agencies

- Strong problem-solving skills and the ability to think creatively & drive innovation

- Proficiency in MS Office and reporting tools

- Project management skills and attention to detail

- Excellent presentation, communication and writing skills in English

- Excellent interpersonal skills, ability to influence and engage peers

- The ability to use both data and intuition to inform decisions/optimise campaigns

- Highly evolved communication skills and an ability to translate technical information into business language

- Excellent communicator and digital thinker