Rudra Innovatives - Specialist - Digital Marketing (4-6 yrs)

- Rudra Innovative Software is a leading software development company established in 2010.

- Recognized among the top 15 software outsourcing companies on Clutch and as a top-rated company on Upwork, we specialize in custom software development, mobile applications, social networking websites, and more.

- Serving a global clientele, we are committed to delivering innovative solutions and maintaining a standardized approach to project delivery.

Position: Digital Marketing Specialist

Location: Sahibzada Ajit Singh Nagar (On-site)

Employment Type: Full-time

Role Overview:

- We are looking for an experienced and dynamic Digital Marketing Specialist to join our team.

- The ideal candidate will play a critical role in driving our digital marketing efforts, enhancing our brand visibility, and generating qualified leads.

- This position requires a professional with a proven track record in digital marketing strategies and execution to promote our software development services effectively.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies to achieve business objectives.

- Plan and manage marketing campaigns, including SEO, SEM, email marketing, and paid advertising.

- Create and optimize engaging content for various digital channels, including social media platforms, websites, and blogs.

- Monitor and analyze the performance of marketing campaigns using analytics tools, ensuring data-driven decision-making.

- Collaborate with the sales and business development teams to align marketing initiatives with sales objectives.

- Manage and grow the company's online presence through effective social media marketing strategies.

- Conduct market research to identify trends, insights, and opportunities to improve campaign performance.

- Build and maintain relationships with external agencies and partners for campaign execution.

Qualifications and Skills:

- Experience: Minimum of 4 years in digital marketing.

- Expertise: Strong knowledge of SEO, SEM, and digital advertising platforms.

- Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas effectively.

- Analytical Skills: Ability to interpret data, generate actionable insights, and measure campaign success.

- Social Media Marketing: Proven track record in managing and optimizing campaigns across social media platforms.