Sciative Solutions - Manager - Digital Marketing (5-8 yrs)

Company Overview

We are a leading B2B SaaS company specializing in AI-driven dynamic pricing solutions for the travel, retail, and entertainment industries. Our innovative product helps businesses optimize their pricing strategies and maximize revenue. We are seeking talented and experienced Marketing Manager to join our dynamic team and lead our branding, communication and inbound marketing initiatives.

Job Description:

We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager for our AI SaaS products, you will be responsible for overseeing branding communications and implementing various marketing strategies, including digital marketing, email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, SEM, and more. Your role will be instrumental in driving brand awareness, generating leads, and achieving marketing objectives for our innovative AI-driven pricing solutions.

Responsibilities :

- Develop and execute comprehensive marketing strategies to promote our AI SaaS products for dynamic pricing, ensuring brand consistency and market positioning.

- Oversee and coordinate branding communications, including messaging, visual identity, and tone of voice, to create a compelling and cohesive brand image.

- Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, social media marketing, LinkedIn marketing, and website marketing.

- Collaborate with the content team to create engaging and informative content that resonates with our target audience, including blog posts, whitepapers, case studies, and more.

- Implement effective SEO strategies to improve organic search rankings and increase website traffic, ensuring visibility and discoverability of our products and solutions.

- Manage paid advertising campaigns, including search engine marketing (SEM), display advertising, and retargeting, to drive qualified traffic and generate leads.

- Monitor and analyze marketing metrics, including website traffic, conversion rates, and campaign performance, to make data-driven decisions and optimize marketing initiatives.

- Collaborate with the sales team to develop marketing collateral, sales enablement materials, and presentations that effectively communicate the value proposition of our AI SaaS products.

- Stay up-to-date with industry trends, competitive landscape, and emerging technologies in AI and dynamic pricing, incorporating relevant insights into marketing strategies.

- Manage and build relationships with external partners, agencies, and vendors to support marketing initiatives and ensure effective execution of campaigns.

Qualifications

- Proven experience as a Marketing Manager, preferably in the AI or SaaS industry, with a strong focus on digital marketing and branding communications.

- In-depth knowledge of marketing strategies and tactics, including email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, and SEM.

- Familiarity with AI concepts and technologies, particularly in the field of dynamic pricing, is highly desirable.

- Demonstrated ability to develop and execute successful marketing campaigns, driving brand awareness, lead generation, and customer acquisition.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing efforts.

- Proficiency in using marketing automation tools, CRM systems, and digital analytics platforms.

- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas.

- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

- Creative mindset with the ability to think strategically and generate innovative marketing ideas.

- Master's degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or AI would be a plus.