India Infotech - Senior Digital Marketing Specialist (4-6 yrs)

Sr Digital Marketing Specialist

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies across various channels, including social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, and content marketing.

- Manage and execute social media marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

- Conduct in-depth market research and competitor analysis to identify opportunities and optimize marketing strategies.

- Analyze website traffic and user behavior using web analytics tools (e.g., Google Analytics).

- Track campaign performance, analyze key metrics, and generate insightful reports.

- Identify and leverage emerging digital marketing trends and technologies.

- Collaborate with the design and development teams to ensure the effective integration of marketing campaigns across all channels.

- Stay up-to-date with the latest industry best practices and trends in digital marketing.

Qualifications:

- Proven experience in social media marketing and digital marketing.

- Strong understanding of web analytics and online marketing principles.

- Excellent written and verbal communication skills.

- Ability to analyze data, interpret results, and draw actionable insights.

- Proven track record of successful digital marketing campaigns.

- Master's/Bachelor's degree in Marketing, Communications, or a related field