India Infotech - Specialist - Digital Marketing (1-4 yrs)

Job Description:

- We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our growing team.

- In this role, you will play a key part in developing and executing successful digital marketing campaigns for our clients.

- You will be responsible for managing all aspects of digital marketing initiatives, from social media marketing and content creation to web analytics and campaign performance analysis.

Key Responsibilities:

- Plan, develop, and execute integrated digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, and content marketing.

- Manage social media marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc, including content creation, community management, and social media advertising.

- Develop and implement effective search engine optimization (SEO) strategies to improve website rankings and organic traffic.

- Conduct keyword research, competitor analysis, and website audits.

- Create high-quality, engaging, and informative content for websites, blogs, and social media platforms.

- Develop and manage content calendars to ensure consistent and timely content delivery.

- Track and analyze website traffic, campaign performance, and key metrics using Google Analytics and other web analytics tools.

- Generate reports on campaign performance and provide insights for optimization.

- Communicate effectively with clients, providing regular updates on campaign progress and performance.

- Build and maintain strong client relationships.

Qualifications:

- Experience: 1-4 years of experience in digital marketing.

- Education: Master's/Bachelor's degree in Digital Marketing, Communications, or a related field.

Skills:

- Digital Marketing: Strong understanding of digital marketing principles and best practices.

- Social Media Marketing: Expertise in managing social media campaigns across various platforms.

- Content Marketing: Excellent written and verbal communication skills with the ability to create engaging and informative content.

- Web Analytics: Proficiency in using Google Analytics or other web analytics tools.

- Technical Skills: Basic understanding of HTML, CSS, and SEO techniques.