Specialist - Digital Marketing (3-5 yrs)

Job Description:

- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and sales for our e-commerce platforms.

- Manage and optimize digital advertising campaigns across multiple channels including Google Ads, Facebook, Instagram, and other paid media platforms.

- Plan and implement SEO strategies to increase organic search rankings and enhance site visibility.

- Lead content creation for social media, email marketing, and blog posts to engage the target audience and increase brand loyalty.

- Conduct market research and competitor analysis to stay ahead of industry trends and adjust campaigns accordingly.

- Monitor and analyze the performance of campaigns through data analytics tools (Google Analytics, Facebook Insights, etc.) and provide actionable insights for optimization.

- Collaborate with the creative team to develop compelling visuals and messaging for digital ads, social media posts, and newsletters tone, and visual identity.

- Optimize user experience (UX) and conversion rates through landing page design, A/B testing, and strategic user journeys.

- Implement and manage affiliate marketing programs, influencer partnerships

- Stay updated on the latest digital marketing trends, tools, and best practices.

Qualifications:

- Bachelors in a related field

- 3-5 years of proven experience in digital marketing, preferably in a Home Decor or D2C (Direct-to-Consumer) environment.

- Expertise in Google Ads, Facebook Ads, Instagram, and other paid advertising platforms.

- Strong understanding of SEO, SEM, and digital content marketing strategies.

- Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and others.

- Excellent written and verbal communication skills.

- Creative mindset with the ability to think outside the box and implement innovative campaigns.

- Strong attention to detail and the ability to multitask and prioritize in a fast-paced environment.

- Experience with email marketing platforms.

Preferred Skills:

- Experience with home decor or lifestyle brands is highly desirable.

- Knowledge of e-commerce and D2C business models.

- Familiarity with tools like Shopify, and other digital marketing tools.

- Experience with influencer marketing and affiliate programs