HT Media - Head - Marketing (10-12 yrs)

Marketing Head | HT Media Group

Location: Gurgaon | Experience: 10-12 Years | Employment Type: Full-Time

Function: Marketing: Growth & User Acquisition

About HT Media Group:

HT Media Group is one of India's leading media and digital businesses, committed to driving innovation and excellence. We are seeking a talented and dynamic marketing head to lead user acquisition, retention, and revenue growth for our digital platform.

Job Description:

HT Media is seeking a talented and dynamic marketing head to join our team. The ideal candidate will have 10 to 12 years of work experience in marketing with a strong focus on user acquisition, retention, and revenue growth.

In this role, you will be responsible for executing multi-channel marketing strategies to expand HT Media's digital user base.

You will work closely with cross-functional teams to develop and execute data-driven marketing campaigns that enhance brand presence, attract new users, and optimize the user experience.

Key Responsibilities:

Growth & User Acquisition:

- Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention.

- Lead B2B and B2C marketing efforts, ensuring tailored strategies for different target audiences.

- Optimize user funnels, enhance user experience, and increase conversion rates in collaboration with the product team.

Performance & Digital Marketing:

- Analyze and optimize the performance of paid search, social media, email marketing, and content marketing to maximize ROI.

- Conduct market research, analyze user insights, and leverage data-driven approaches to improve marketing performance.

- Implement A/B testing and optimization tactics to continuously improve campaign effectiveness.

Brand & Content Strategy:

- Collaborate with the content team to create compelling and engaging content that resonates with our target audience.

- Drive brand positioning and enhance HT Media's presence in the digital space.

Leadership & Collaboration:

- Work closely with product, engineering, data science, and design teams to align marketing strategies with business goals.

- Lead and mentor a team of growth marketers, ensuring alignment with organizational objectives.

- Oversee the end-to-end execution of marketing campaigns, including campaign planning, creative development, and performance tracking.

- Monitor key performance indicators (KPIs) and generate insights for continuous improvement.

Key Qualifications & Skills"

- Education: MBA in Marketing, Business Administration, or related field (preference for Tier 1 colleges or B.Tech from Tier 1 institutes).

- Experience: 10-12 years in marketing with a focus on user acquisition and retention (experience working with Founders is a plus).

- Analytical Mindset: Strong ability to interpret data, analyze trends, and derive actionable insights.

- Project Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.

- Creativity & Innovation: Passion for growth hacking, agile methodologies, and experimentation in marketing strategies.

Why join HT Media Group?

- Be part of an industry leader driving digital transformation.

- Lead impactful marketing strategies across B2B & B2C segments.

- Competitive salary + performance-based incentives.

- Work in a dynamic and collaborative environment.