Head - Digital Marketing - Real Estate (10-15 yrs)

Job Title : Head of Digital (Real Estate)

Location : [Noida]

Department : Marketing/Digital

Reports To : [CEO]

Job Summary :

We are seeking a visionary and strategic Head of Digital to lead our digital initiatives in the real estate industry. This role will be responsible for driving digital transformation across all platforms, enhancing our online presence, and ensuring that digital marketing efforts effectively support the growth and sales objectives of the business. The ideal candidate will have a strong background in digital marketing within the real estate sector, with a proven track record of delivering innovative solutions and measurable results.

Key Responsibilities :

- Digital Strategy Development : Create and implement a comprehensive digital strategy tailored to the real estate industry, focusing on lead generation, customer engagement, and sales growth.

- Oversee Real Estate Digital Channels : Manage all digital marketing channels including SEO, SEM, social media, email marketing, property listing platforms, and digital advertising to maximize visibility and lead generation for properties.

- Website and Property Portals : Lead the management and optimization of the company's website, property listings, and customer portals to ensure an engaging and seamless user experience that drives conversions.

- CRM & Lead Management : Implement and optimize CRM tools to ensure efficient lead capture, management, and nurturing, resulting in improved customer engagement and higher sales.

- Analytics & Performance Monitoring : Monitor and analyze key performance metrics (website traffic, lead generation, conversion rates) to assess the effectiveness of digital campaigns and provide actionable insights for improvement.

- Digital Innovation in Real Estate : Explore and implement emerging technologies such as virtual tours, 3D property walkthroughs, AR/VR experiences, and chatbot integrations to enhance the customer experience.

- Collaborate with Real Estate Sales Teams : Work closely with sales and property management teams to align digital marketing efforts with real estate market trends and customer demands.

- Team Leadership : Lead, mentor, and develop a high-performing digital marketing team, encouraging creativity and data-driven decision-making.

- Budget Management : Manage the digital marketing budget, ensuring cost-effective strategies that deliver maximum return on investment.

- Vendor & Agency Management : Oversee relationships with external vendors, agencies, and digital platforms to ensure seamless execution of digital marketing campaigns.

- Customer Experience & Retention : Develop strategies to enhance the customer journey, ensuring a smooth and effective process from property search to transaction, and implement retention strategies post-sale.

Qualifications and Skills :

- Proven experience (10+ years) in digital marketing, with at least 5 years in a leadership role within the real estate industry.

- Expertise in real estate digital marketing, including experience with property listing platforms, SEO/SEM for real estate, and CRM systems.

- Strong knowledge of online lead generation strategies specific to real estate sales and property marketing.

- Familiarity with digital innovation tools such as virtual tours, AR/VR, and interactive property showcasing platforms.

- Excellent leadership and team management abilities with a data-driven approach.

- Bachelor's degree in marketing, Business, Real Estate, or a related field (MBA preferred).

Preferred Skills :

- In-depth understanding of real estate buyer behavior, market trends, and the competitive landscape.

- Experience in property technology (PropTech) and digital transformation in the real estate industry.

- Hands-on experience with real estate CRM platforms such as Salesforce, Zoho, or similar.

Why Join Us?

- Play a pivotal role in shaping the digital future of a leading real estate startup.

- Drive innovation in property marketing and sales in a fast-evolving digital landscape.

- A competitive salary, performance-based bonuses, and an inspiring startup work culture.