FatakPay Digital - Head - Marketing & Brand (8-12 yrs)

Job Title:

- Marketing & Brand Head - Fintech Industry

Department: Marketing

Location: Andheri

Reports to: Chief Business Officer Job Type: Full-Time

Job Overview:

- The Marketing & Brand Head for the Fintech industry will play a pivotal role in shaping and executing the marketing strategy for the company.

- This individual will be responsible for building, leading, and driving the brand's presence in the marketplace, creating impactful marketing campaigns that resonate with consumers, investors, and key stakeholders.

- The role involves overseeing digital marketing, brand management, product marketing, communications, and customer acquisition strategies.

- A deep understanding of the fintech space, customer journeys, and market dynamics is essential to help position the brand as a leader in the industry.

Key Responsibilities:

Brand Strategy and Development:

- Develop and execute a comprehensive brand strategy that defines the company's identity, value propositions, and competitive differentiation in the fintech sector.

- Lead the development of the company's brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals.

- Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations.

- Drive the creative direction and ensure the brand voice is consistently represented in all communications.

Marketing Strategy and Execution:

- Define and implement end-to-end marketing strategies to acquire, engage, and retain customers, driving growth in product adoption, revenue, and market share.

- Develop integrated marketing campaigns leveraging digital, content, influencer, social media, and traditional media channels.

- Create and manage marketing initiatives tailored to various fintech products (personal loans, credit cards, digital payments, etc), ensuring product differentiation and consumer education.

- Own and manage the marketing budget, allocating resources efficiently across campaigns and ensuring optimal ROI.

Digital Marketing and Customer Acquisition:

- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, content marketing, and paid media campaigns, to drive customer acquisition and retention.

- Develop data-driven strategies, utilizing analytics to optimize campaigns, measure success, and adjust strategies for maximum impact.

- Implement innovative techniques for digital growth, including performance marketing, mobile marketing, and targeted online campaigns, with a particular focus on fintech consumers.

Customer Insights and Market Research:

- Monitor and analyze market trends, customer behaviors, and competitor activity in the fintech landscape to refine marketing strategies.

- Use customer data and analytics to inform decisions and continuously improve the customer experience.

- Conduct market segmentation and persona development to ensure targeted marketing efforts are addressing the right audience with the right message.

Team Leadership and Development:

- Build, lead, and mentor a high-performing marketing team, fostering a collaborative, results-driven environment.

- Set clear goals and KPIs for the marketing team and individual members, providing regular performance reviews and feedback.

- Ensure cross-functional collaboration with product, sales, and customer success teams to align marketing initiatives with business goals and customer needs.

Brand Communications and Public Relations:

- Manage brand communications, including public relations, press releases, thought leadership, and corporate social responsibility initiatives.

- Establish and nurture relationships with key media outlets, industry influencers, and thought leaders in the fintech space to elevate brand visibility and credibility.

- Ensure effective crisis communications and brand reputation management.

Campaign Measurement and Optimization:

- Define key performance indicators (KPIs) for all marketing initiatives and campaigns, using data to track performance and optimize strategies.

- Regularly report on campaign performance to senior leadership, providing insights and recommendations for continuous improvement.

- Drive testing, learning, and experimentation across marketing channels to ensure the company remains innovative in its approach.

Qualifications and Skills:

Education:

- Master's degree in Marketing, Business, Communications, or related field.

Experience:

- 8-12 years of experience in marketing, with at least 5 years in a leadership role within the fintech, financial services, or tech industry.

- Proven track record of building and scaling successful brands and marketing campaigns in the fintech space.

- Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.

- Experience with managing large marketing teams, budgets, and cross-functional collaborations.

Skills:

- Deep knowledge of fintech products, including personal loans, credit cards, payments, and digital banking.

- Expertise in customer segmentation, lifecycle marketing, and data-driven decision-making.

- Strong analytical skills with the ability to use data to drive marketing decisions and campaign optimization.

- Excellent communication and presentation skills, with the ability to communicate complex ideas in a simple and impactful way.

- Familiarity with marketing automation tools, CRM platforms, and analytics tools (Google Analytics, HubSpot, Salesforce).

Personal Attributes:

- Visionary with a strategic mindset and creative approach to marketing challenges.

- Results-oriented, with the ability to manage and prioritize multiple projects simultaneously.

- Customer-focused, with an understanding of customer pain points and how to craft compelling, value-driven messaging.

- Strong leadership presence with the ability to inspire and influence cross-functional teams.

- High level of adaptability in a fast-paced, rapidly evolving fintech environment.

Benefits:

- Salary Based ESOPs.

- Health Insurance Benefits.

- Opportunities for professional development and continuous learning.

- Flexible work arrangements (depending on company policy).