Head - Marketing - FMCG (8-12 yrs)

Job Overview:

We are seeking a dynamic and results-driven Head of Marketing to lead our marketing team and develop strategic initiatives that drive brand growth, customer acquisition, and retention. The ideal candidate will possess a deep understanding of digital marketing, market trends, and consumer behavior, combined with the leadership skills necessary to execute and inspire the team.

Key Responsibilities:

- Strategy Development: Develop and execute comprehensive marketing strategies to increase brand awareness, generate leads, and drive sales growth.

- Team Leadership: Lead and mentor the marketing team, fostering a collaborative environment and driving high performance across all marketing functions (digital, content, design, analytics).

- Brand Management: Oversee brand positioning and ensure consistent messaging across all channels, enhancing the company's reputation in the marketplace.

- Market Research: Conduct market analysis to identify customer trends, competitor activities, and emerging industry opportunities.

- Campaign Management: Design, implement, and optimize marketing campaigns (both online and offline) to meet business objectives.

- Digital Marketing: Manage digital marketing initiatives across SEO, SEM, email marketing, content marketing, social media, and display advertising.