Head - Marketing - FMCG/Retail (10-18 yrs)

Marketing Head - Seva

About the company - Seva Home is a premium scented candle brand that uses natural soy wax to make its candles. We have concocted only clean fragrances since our inception. We hold close our effort to empower women from underprivileged backgrounds by training them to make candles. These women become our tribe and we take care of them and their families.

From dark and intense aroma to woody valor of oakwood and white musk, to the tangy sweetness of freshly picked red currants, and to the soft, pillowy scent, Seva offers an exclusive range of scented candles. We recently launched our premium range of candles, "Ode To India Collection." It consists of six candles that encapsulate fragrances from six Indian cities with rich cultural heritage, namely, Jaipur, Kochi, Goa, Darjeeling, Srinagar and Amritsar.

Department & Role:

Marketing Head:

Brand Journey & Growth Planning:

- Establish brand standards/guidelines & effectively optimize all marketing initiatives (ATL/BTL) to drive cost effective ROI

- Develop local and hyperlocal strategies for executing brand engagement through various offline, online, electronic and other marketing vehicles for new/existing markets aimed at communicating our brand message & influencing consumer behaviour

- Strategize & develop annual, half-yearly, quarterly & monthly Marketing/Brand planning calendar and ensures timely completion of all deliverables

- Design new & out of the box research-based brand funnel to create brand identity & deliver Brand vision, reach, awareness & brand growth via insight-driven marketing

Brand Positioning & Communication:

- Create & develop brand awareness & increase brand value and equity

- Shape, communicate & align companys vision, mission & brand strategy internally across relevant stakeholders

- Develop brand PR strategy and effectively communicate our brand narratives across trade shows and major industry-related events/platforms

- Interacting with & building relationships with Influencers, journalists and media outlets for brand promotion and image enhancement

- Oversee the design/production of creative assets, advertisements, promotional materials, mail campaigns & all other related materials according to annual calendar

- Lead & assist creative development of retail packaging & in-store marketing displays to motivate the target audience to take action

Market & Consumer Research:

- Conduct regular brand research studies to analyze brand performance in terms of perception, value, positioning, health, loyalty, etc.

- Analyse consumer behaviour feedback from sales, vendors, partners & other channels (Online & Offline) to identify growth opportunities and drive innovation in brand development as well as other promotional initiatives

- Monitor publicity, media usage, market trends and competitors activities in terms of branding

Social Media Management:

- Be the central owner of all the brand assets across all digital & offline channels

- Oversee, handle & improve all social media accounts and ensure brand consistency, right brand portrayal & online reputation

- Develop our social media strategy to effectively communicate/position our brand, build consumer community & grow social media presence/traction

Tracking & Reviewing ROI/Budget

- Assess & report ROI, KPIs & performance of all new/ongoing marketing campaigns/events across key markets

- Establish & maintain yearly, half-yearly, quarterly & month brand budgets, its performance and trend analysis

Team Management:

- Work closely with 3rd party vendors/agencies to manage brand marketing campaigns & other brand related activities

- Lead team members for developing creative guidelines and directing creative work for different campaigns & brand initiatives

- Collaborating with different teams/departments such as marketing, creative, legal, etc. for specific strategies/actions

Desired Candidate Profile:

1) Ability to analyze large amounts of data and identifying trends.

2) Experience of interacting with Cross Functional teams to develop sharp Consumer Communication briefs

3) Ability to think critically and creatively

4) Energetic, Proactive and Creative

5) The incumbent have completed Full-time MBA/PGDBM from top MBA institutes (preferably - tier one institutes) and should have 5+ years of relevant relevant experience, Preferably in FMCG.