Deputy General Manager - Brand - FMCG/Retail (9-15 yrs)

Key Responsibilities :

Brand Management:

- Define and execute brand strategies to drive awareness, preference, and loyalty.

- Manage the development and roll-out of packaging, product positioning, and messaging aligned with brand values.

- Conduct market research and consumer insights analysis to shape marketing strategies.

Digital Marketing & E-Commerce:

- Develop and manage end-to-end digital marketing campaigns, including SEO/SEM, social media, influencer collaborations, and content creation.

- Enhance the brand's digital footprint through data-driven strategies and innovative campaigns

- Partner with e-commerce teams to optimize online sales and build brand visibility on digital platforms.

Integrated Campaigns:

- Design 360-degree marketing campaigns integrating traditional and digital media.

- Collaborate with creative agencies to deliver impactful campaigns.

- Monitor and analyze campaign performance metrics to optimize outcomes.

Team Leadership:

- Build and mentor a high-performing brand and digital marketing team.

- Foster collaboration with cross-functional teams (Sales, R&D, and Operations) to ensure alignment with business objectives.

Budget Management:

- Prepare and manage the marketing budget, ensuring efficient utilization of resources.

- Deliver measurable ROI and oversee financial planning for campaigns.

Stakeholder Management:

- Work closely with external agencies, media partners, and consultants to drive excellence in execution.