Brand Manager - FMCG/Consumer Durables/Retail (7-10 yrs)

Key Responsibilities:

Brand Strategy Development:

- Develop and implement long-term brand strategies in alignment with company goals.

- Conduct market research to understand customer needs, market trends, and competitor activity.

- Identify key market opportunities and challenges for the brand.

Marketing Campaigns:

- Plan and execute marketing campaigns to promote brand initiatives.

- Work closely with the marketing team to design creative materials and messaging that reflect the brand's identity.

- Oversee the execution of campaigns across multiple channels (digital, print, social media, etc.).

Brand Positioning:

- Ensure the brand message is consistent across all marketing materials and communication channels.

- Refine and strengthen brand positioning by analyzing consumer perceptions and competitor activities.

Cross-Functional Collaboration:

- Collaborate with sales, product development, and customer service teams to ensure brand consistency across all touchpoints.

- Coordinate with external agencies and vendors for creative development, media buying, and other brand-related activities.

Market Analysis:

- Monitor market trends and adjust strategies accordingly to stay ahead of the competition.

- Analyze sales data, consumer behavior, and other key performance indicators (KPIs) to evaluate the effectiveness of brand campaigns.

Brand Budget Management:

- Manage the brand's budget and allocate resources efficiently for marketing initiatives.

- Track expenses to ensure campaigns are delivered within budget.

Customer Engagement:

- Foster positive customer relationships by ensuring brand messaging resonates with target audiences.

- Implement programs that encourage customer loyalty and advocacy.

Brand Development:

- Innovate and develop new product or service offerings in alignment with the brand strategy.

- Help develop packaging and product design that reflects brand values and appeal.

Skills and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus).

- 7-10 years of experience in brand management, marketing, or related roles.

- Strong understanding of consumer behavior and market research techniques.

- Proficient in digital marketing, including social media, SEO, and content creation.

- Excellent communication, presentation, and interpersonal skills.

- Ability to work independently and manage multiple projects.

- Strong analytical skills with the ability to interpret market data and drive insights.