General Manager - Marketing & Branding - FMCG/Retail (8-10 yrs)

Job Description:

- The General Manager of Marketing and Branding will be responsible for overseeing and executing the marketing strategies for our QSR brand. This role requires a forward-thinking and creative leader who can successfully position the brand in competitive markets, launch new campaigns, and ensure that all marketing initiatives align with the brand's global identity.

- The General Manager will drive customer engagement, brand awareness, and sales growth across all channels by developing impactful marketing campaigns and overseeing the execution of innovative strategies.

Key Responsibilities:

Brand Positioning & Strategy:

- Develop and implement comprehensive brand positioning strategies to elevate the company's brand presence in both established and new markets.

- Oversee brand consistency across all customer touch points, ensuring alignment with the global brand vision while adapting to regional and local market nuances.

- Lead the development of market research and insights to better understand customer behavior, preferences, and trends in the chicken QSR segment.

Marketing Campaigns & Initiatives:

- Create and execute multi-channel marketing campaigns (digital, traditional, experiential) that drive customer engagement, brand recognition, and sales.

- Develop strategic promotional programs, launches, and events to introduce new products and services, ensuring high-impact brand awareness.

- Drive integrated marketing strategies that align with company goals, local market demands, and consumer behaviour.

Digital Marketing & Social Media Strategy:

- Oversee the digital marketing strategy, including SEO/SEM, content marketing, social media, influencer partnerships, and online advertising.

- Foster brand engagement on social platforms and online communities to increase brand loyalty and create a strong digital presence.

- Leverage analytics tools to track, measure, and optimize campaign performance and ROI.

- Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences.

- Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences.

Market Entry &Expansion:

- Lead the brand launch and entry strategies in new international markets, adapting the brand messaging and marketing strategies to suit local cultures, tastes, and preferences.

- Collaborate with regional teams to ensure smooth and effective market penetration and brand establishment.

- Monitor competitor activity and market trends to continuously adjust and refine positioning strategies.

Team Leadership & Collaboration:

- Lead and manage the marketing team, ensuring the development and execution of high-quality campaigns across various regions.

- Work closely with the operations, product development, and sales teams to align marketing strategies with business objectives and product offerings.

- Foster a collaborative and innovative environment, encouraging team members to generate fresh ideas and solutions to drive brand growth.

Budgeting & Financial Oversight:

- Develop and manage the marketing budget, ensuring efficient allocation of resources across campaigns, channels, and regions.

- Analyse marketing expenditures and ensure that programs are executed within budget while achieving key performance goals.

Customer Insights & Brand Research:

- Conduct consumer and market research to continuously assess brand perception, consumer preferences, and campaign effectiveness.

- Translate data and insights into actionable strategies that enhance brand positioning and drive customer loyalty.

Key Qualifications:

Education:

- A bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA or equivalent is a plus).

Experience:

- Minimum of 8-10 years of experience in marketing and branding within the QSR, FMCG, or retail industry, with at least 5 years in senior leadership or management roles.

- Proven success in launching and positioning brands in international or diverse markets, with a strong understanding of global and local consumer behavior.

- Expertise in digital marketing, social media management, and integrated campaign execution.

Skills:

- Strong strategic thinking and creative problem-solving abilities.

- Exceptional leadership skills with experience managing large teams and cross- functional collaboration.

- Excellent communication, presentation, and negotiation skills.

- Deep understanding of brand management principles and marketing performance metrics.

- Proficiency in analytics tools and marketing software (Google Analytics, social media tools, CRM systems).

Other:

- Ability to thrive in a fast-paced, dynamic work environment and manage multiple priorities.

- High level of cultural sensitivity and the ability to adapt marketing strategies to different global markets.

- Willingness to travel as needed to support marketing initiatives across international locations.