Head - Marketing - FMCG/Consumer Goods/D2C (7-11 yrs)

Key Responsibilities:

- Leadership & Strategy: Lead the overall marketing strategy and execution across all channels (digital, traditional, and experiential) to increase brand visibility, customer acquisition, and revenue growth.

- Brand Management: Build and strengthen the Pee Safe brand, ensuring consistent messaging, positioning, and tone across all touchpoints.

- Campaign Development & Execution: Develop integrated marketing campaigns that resonate with our target audience, leveraging both online and offline channels. Manage end-to-end campaign execution, from concept to delivery.

- Digital Marketing: Oversee all aspects of digital marketing including SEO, SEM, performance marketing, social media, content marketing, and influencer collaborations to drive online traffic and conversions.

- Team Management: Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

- Performance Metrics & ROI: Define, track, and analyze key marketing KPIs to measure the effectiveness of campaigns, optimize strategies, and ensure maximum ROI.

- Product Launches: Lead go-to-market strategies for new product launches, ensuring effective positioning, awareness, and adoption.

- Collaborative Execution: Work closely with other departments (sales, product, design, and operations) to ensure marketing efforts align with company goals and drive business growth.

- Partnerships & Collaborations: Identify and negotiate key partnerships, collaborations, and sponsorships that enhance brand reach and customer engagement.

Skills & Qualifications:

- Experience: 8-10 years of marketing experience, ideally in the FMCG, consumer goods, or D2C sectors, with a proven track record of leading successful marketing teams and campaigns.

- Strategic Thinker: Strong strategic planning skills with the ability to execute innovative marketing campaigns that drive growth.

- Digital Expertise: Deep understanding of digital marketing strategies, tools, and platforms, including social media, SEO/SEM, content marketing, and analytics.

- Brand & Product Marketing: Experience in brand management, product positioning, and crafting compelling narratives that resonate with target audiences.

- Team Leadership: Proven ability to lead, inspire, and manage teams, fostering a collaborative and results-oriented environment.

- Creative & Analytical Mindset: A blend of creativity and analytical skills to develop data-driven insights and optimize marketing performance.

- Strong Communication Skills: Excellent verbal and written communication skills, with the ability to articulate marketing strategies and results to senior leadership.

- Entrepreneurial Spirit: A hands-on, proactive approach to problem-solving, with a passion for working in a fast-paced startup environment.

- Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

What We Offer:

- Opportunity to work directly with the founders and play a critical role in shaping the future of the brand.

- A dynamic and entrepreneurial work environment with the chance to make a significant impact.

- Competitive compensation with performance-based incentives.

- Professional development opportunities in a fast-growing startup