Assistant Manager - D2C Platform (5-7 yrs)

Job Responsibilities:

- Develop and execute a strategic plan to drive customer acquisition, retention, and revenue growth across digital platforms.

- Define and monitor KPIs to ensure consistent progress toward sales and growth objectives.

- Manage and oversee D2C platforms, including company-owned websites, mobile applications, and third-party marketplaces.

- Ensure optimal website performance, accurate inventory management, and well-organized product listings.

- Strategize, plan, and implement digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and influencer partnerships.

- Create and manage promotional strategies, including discounts, seasonal offers, and special campaigns to enhance customer engagement and sales performance.

- Deliver a seamless e-commerce experience by ensuring efficient logistics, hassle-free returns, and exceptional customer service.

- Analyze customer feedback and incorporate insights into process improvements and strategy refinements.

- Utilize analytics tools to monitor user behavior, identify trends, and optimize customer journeys for increased conversions.

- Prepare detailed reports on sales performance, conversion rates, and customer demographics to inform decision-making.

- Experiment with innovative strategies and emerging tools to boost brand visibility and expand market share.

Qualifications:

Education: Bachelor's degree in Business Administration, Marketing, E-commerce, or related disciplines (MBA from top-tier institutions preferred).

Skills:

- Exceptional analytical abilities, with a knack for interpreting data and driving strategic decisions.

- Strong communication, project management, and team collaboration skills.

- Proficiency in data-driven decision-making and customer-focused strategies.

- Adaptability to thrive in a fast-paced, agile work environment.

- Innovative mindset with the ability to anticipate and respond to market trends.