Ridhira Group - Head - Marketing (8-13 yrs)

Job Overview:

- We are seeking an experienced and strategic Senior Marketing Manager with a robust background in 360- marketing management and international brand building.

- The ideal candidate should have strong expertise in digital marketing, campaign planning, and analytics.

- A track record of successfully leveraging digital marketing tools to enhance customer engagement and achieve business objectives is essential.

Key Responsibilities:

Marketing Strategy and Execution:

- Develop and execute comprehensive marketing strategies to drive global business growth and enhance brand visibility.

- Leverage digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and others to manage and optimize marketing campaigns across multiple platforms.

- Utilize expertise in SEO, SEM, social media marketing, email campaigns, and content marketing to improve customer engagement and lead generation.

Campaign Planning and Management:

- Plan, manage, and execute 360- marketing campaigns, including digital, social media, influencer marketing, and public relations efforts.

- Analyze and report on campaign performance, utilizing metrics such as Customer Acquisition Cost (CAC), Return on Investment (ROI), Click-Through Rate (CTR), and Conversion Rate Optimization (CRO).

- Drive marketing automation and personalization strategies to enhance the effectiveness of marketing initiatives.

Market Research and Analysis:

- Conduct thorough market research and competitive analysis to identify new opportunities and develop targeted marketing strategies.

- Monitor market trends and adapt marketing strategies accordingly to ensure the company remains competitive and innovative.

- Utilize web analytics and tools like Google Analytics, SEMrush, and Hootsuite to track performance and adjust strategies to optimize results.

Brand Development and Customer Engagement:

- Lead brand development efforts to build a strong, consistent, and engaging brand presence across all customer touchpoints.

- Drive customer relationship management (CRM) initiatives to enhance customer satisfaction and retention.

- Improve key customer metrics, including Net Promoter Score (NPS), Customer Lifetime Value (CLV), and Customer Satisfaction (CSAT).

Stakeholder Management:

- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business goals.

- Present marketing strategies and performance reports to senior management, providing insights and recommendations for continuous improvement.

Key Requirements:

Experience:

- 8+ years of experience in marketing, with a focus on international markets and brand building.

- Proven track record in 360- marketing management and executing successful digital marketing strategies.

- Experience working in fast-paced environments with a strong emphasis on data-driven decision-making and performance analytics.

Skills:

- Expertise in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and Hootsuite.

- Strong analytical skills with experience in marketing analytics, including ROI, CAC, CLV, and NPS.

- Excellent communication, leadership, and project management skills.

- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

Certifications:

- Meta Certified (Preferred).

- Certifications in Digital Marketing, SEO/SEM, or Marketing Automation tools are a plus.

Education:

- Advanced Certificate in Digital Marketing and Communications from MICA & upGrad or equivalent.

- Post Graduate Program in Business Leadership from the School of Inspired Leadership or equivalent.

Preferred Qualifications:

- Experience with Blockchain & Web3/Crypto Marketing is a plus.

- Demonstrated success in managing large-scale, complex marketing projects in international markets.

Why Join Ridhira Living Pvt Ltd?

- Opportunity to be a part of a growing and innovative company.

- Work in a dynamic, collaborative, and inclusive environment.

- Competitive salary and benefits package.

- Opportunities for professional growth and development.