Farmreach Technlogies - Head - Marketing (3-8 yrs)

Head of Marketing:

www.farminsta.com

Farmreach Technlogies Pvt. Ltd

About the Role:

We're seeking an exceptional Marketing Leader to spearhead our marketing initiatives, craft and execute innovative strategies, and drive meaningful engagement with our target audience. This role blends strategic vision with hands-on execution, making a direct impact on Farminsta's growth and market positioning.

Key Responsibilities:

Develop and Implement Marketing Strategies:

- Craft a comprehensive marketing roadmap that aligns with Farminsta's business objectives and market opportunities.

Lead Campaign Execution:

- Oversee end-to-end marketing campaigns, ensuring they resonate with the agri-business sector and drive measurable results.

Strengthen Brand Positioning:

- Build and maintain Farminsta's brand identity through consistent messaging, innovative storytelling, and creative content.

Manage Cross-functional Collaboration:

- Work closely with product, sales, and operations teams to align marketing efforts with overall business goals.

Client and Stakeholder Engagement:

- Develop and maintain relationships with key clients, translating their needs into impactful marketing initiatives.

Leverage Data-Driven Insights:

- Analyze campaign performance and market trends to refine strategies and ensure ROI-driven marketing.

Digital Presence Leadership:

- Oversee digital marketing initiatives, including social media, SEO/SEM, influencer campaigns, and content marketing, to enhance Farminsta's online footprint.

Team Leadership and Mentoring:

- Build and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and accountability.

Required Qualifications:

Educational Background:

- Post-graduation degree in Marketing, Business Administration (MBA), or equivalent.

- Bachelor's degree in Marketing, Communications, or a related field.

Professional Experience:

- 6+ years of marketing experience, with at least 2 years in a leadership role.

- Proven success in B2B marketing, ideally in the agri-tech, SaaS, or related industries.

Skill Set:

- Expertise in crafting and executing marketing strategies.

- Experience managing brand positioning and storytelling.

- Proficiency in analyzing marketing data and generating actionable insights.

- Track record of successfully managing large-scale campaigns.

Technical and Digital Skills:

- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.

- Strong understanding of digital marketing strategies, including SEO, PPC, and social media.

- Knowledge of analytics tools (e.g., Google Analytics, Tableau) to measure campaign effectiveness.

- Familiarity with content creation tools and platforms.

Leadership Skills:

- Exceptional communication and presentation abilities.

- Proven ability to lead diverse teams and drive collaboration.

- Strategic mindset with strong problem-solving skills.

- Adaptability in a fast-paced startup environment.

What We Offer:

- Competitive compensation package.

- Opportunity to shape the marketing strategy for a cutting-edge agri-tech platform.

- Professional development and growth opportunities.

- Comprehensive health benefits.

- Flexible work arrangements.

- Performance-based bonuses.

This position reports directly to the Chief Executive Officer and plays a pivotal role in Farminsta's market growth and brand evolution.

Please apply: https://farmreach.keka.com/careers/jobdetails/12017