Amplelogic - Head - Digital Marketing (8-15 yrs)

Responsibilities:

Strategic Planning & Execution:

- Develop and implement a comprehensive digital marketing strategy aligned with business objectives, focusing on international lead generation, particularly in Western markets.

- Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.

- Strategize, implement, and launch new creative inbound lead generation funnels.

- Plan and execute demand generation tactics and activities.

Paid Advertising (Google Ads & More):

- Design, execute, and optimize Google Ads campaigns, including search, display, and remarketing, to drive high-quality leads.

- Manage and optimize budgets across various paid advertising channels.

- Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).

Search Engine Optimization (SEO):

- Perform ongoing technical SEO audits, on-page SEO, and backlink strategies to improve website and blog page rankings.

- Conduct ongoing keyword research, including discovery and expansion of keyword opportunities.

- Optimize website content to improve search engine rankings.

- Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement.

Social Media Marketing:

- Manage social media calendar and oversee social media efforts across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.

- Plan, develop, and publish strategic content to enhance brand awareness and engagement.

Analytics & Reporting:

- Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, and pipeline impact.

- Utilize tools like Google Analytics, Google Tag Manager, Search Console, SEMrush, and Ahrefs to track and analyze campaign performance.

- Prepare monthly reports and make recommendations for ongoing improvements.

- Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning.

Content & Collaboration:

- Collaborate with the marketing team to craft compelling marketing content.

- Execute dedicated marketing campaigns to support overall business goals.

- Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.

Competitive Analysis:

- Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing, with a focus on international lead generation, especially within Western markets.

- Extensive experience with Google Ads (search, display, remarketing).

- Strong understanding of SEO principles and best practices.

- Proficiency in using analytics tools (Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs).

- Experience in managing social media platforms and creating engaging content.

- Excellent analytical and problem-solving skills.

- Strong communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Experience with CRM and marketing automation tools is a plus.

- Proven experience in increasing awareness and generating leads through a variety of digital channels.

Key Skills:

- Google Ads (SEM, Display, Remarketing)

- SEO (Technical, On-Page, Off-Page)

- Social Media Marketing

- Analytics (Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs)

- Keyword Research

- Content Marketing

- Lead Generation

- Campaign Management

- Data Analysis & Reporting

- International Marketing