Senior Manager - Digital Marketing (5-8 yrs)

Location: Sector-62, Noida (India Office)

Shift: UK Shift

Role Overview:

The Senior Digital Marketing Manager will be responsible for creating and executing comprehensive digital marketing strategies to drive lead generation, boost organic traffic, and build a strong brand reputation.

The role will be instrumental in shaping M2HSE Trainings digital footprint, ensuring sustained brand growth, and driving customer acquisition to position the company as a leader in the industry.

The ideal candidate will independently manage all facets of digital marketing, leveraging advanced tools and techniques to achieve measurable results.

This is an exciting opportunity for a visionary marketing leader to make a significant impact and contribute directly to the company's growth trajectory.

Key Responsibilities:

Digital Advertising:

- Design, manage, and optimize paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize lead generation.

- Monitor ad performance metrics (CTR, CPC, conversion rates) and refine strategies for optimal ROI.

- Develop A/B testing strategies for creative and ad copy to ensure campaign effectiveness.

- Experiment with emerging advertising platforms or innovative marketing techniques to diversify lead-generation channels.

SEO and Organic Traffic Growth:

- Create and implement data-driven SEO strategies to enhance website visibility and search rankings.

- Conduct thorough keyword research to align with business objectives and customer search intent.

- Optimize on-page and off-page SEO, including link-building, meta tags, and content structure.

- Collaborate with content teams to develop high-quality, keyword-rich articles, blogs, and landing pages.

Social Media Management:

- Build a robust presence across social media platforms (LinkedIn, Instagram, Facebook, and Twitter [now X]).

- Create and schedule engaging content tailored to each platform, focusing on user engagement and lead generation.

- Foster community engagement by interacting with followers, addressing inquiries promptly, and participating in relevant industry conversations.

- Monitor social media trends, competitors, and analytics to stay ahead of the curve.

Analytics and Performance Metrics:

- Track and report marketing performance metrics, including website traffic, ad ROI, organic traffic growth, lead conversion rates, and customer acquisition costs.

- Use tools like Google Analytics, SEMrush, Zoho Marketing Suite, and others to gather actionable insights and adjust strategies accordingly.

- Establish benchmarks for growth and implement dashboards to visualize progress.

Reputation Management:

- Ensure M2HSE Training maintains and enhances its 5-star Trustpilot rating by actively monitoring reviews and feedback.

- Address negative feedback professionally and implement processes to improve customer satisfaction.

- Proactively develop strategies to amplify positive customer testimonials and case studies across digital channels.

Collaboration and Creative Input:

- Work closely with the in-house graphic designer to develop visually appealing and effective marketing assets.

- Align creative outputs with the company's branding guidelines and campaign objectives.

Strategic Implementation:

- Balance immediate marketing objectives (e., targeted ads, quick lead generation) with long-term growth strategies (e., content marketing, organic traffic expansion).

- Identify emerging marketing opportunities and innovative tools to keep M2HSE ahead of the competition.

Requirements:

Educational Background:

- Bachelors degree in Marketing, Business, Digital Communications, or a related field is required.

- A Masters degree or MBA in Marketing/Business will be an advantage.

Certifications:

- Google Ads Certification

- Facebook Blueprint Certification

- SEO certifications from reputed platforms (e., SEMrush Academy, Moz, or Yoast)

- Additional certifications in Content Marketing, Email Marketing, or Data Analytics will be an added advantage.

Skills And Expertise:

Proficiency in digital marketing tools:

- Google Ads, Facebook Ads Manager, SEMrush, and Zoho Marketing Suite.

- Social media management platforms like Hootsuite or Buffer.

- Analytics tools like Google Analytics, Hotjar, and similar platforms.

- Strong command of SEO (on-page, off-page, technical) and SEM strategies.

- Excellent copywriting and content marketing skills.

- Strategic thinking, problem-solving, and decision-making abilities.

- Ability to manage multiple projects and prioritize tasks effectively.

Key Attributes:

- Visionary mindset with the ability to align strategies with business goals.

- Strong communication and collaboration skills.

- Innovative approach with adaptability to changing trends and technologies.

- Results-oriented with a focus on sustainable growth.

Work Environment:

- Based at our Sector-62 Noida office.

- Ability to work in the UK shift to align with business operation