Digital Marketing Head

Role & responsibilities

•Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets

• Should have exposure working for international Market, especially western Market for lead generation.

•Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels.

• Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact.

• Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.

• Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space.

• Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).

• Strategize, implement, and launch new creative inbound lead generation funnels. • Plan and execute demand generation tactics and activities.

• Be a team player to craft marketing content and execute dedicated marketing campaigns. • Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning.

• Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages

• Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc).

• Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings.

• Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.

• Hands-on knowledge of SEO & Analytics tools - Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc.

• Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement.

• Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team.