Ridhira Group - Head/Senior Manager - Marketing (10-15 yrs)

Job description:

About Ridhira Group:

- Ridhira Group is a pioneering force in the real estate sector, committed to delivering exceptional living experiences through innovative developments and sustainable practices.

- We are driven by a vision to redefine urban living by blending luxury with eco-friendly environments.

- Our projects reflect a blend of modern architecture, cutting-edge technology, and thoughtful design to create communities that inspire a higher standard of living.

Role Overview:

- We are seeking a dynamic and experienced Marketing Head/Senior Marketing Manager to lead our marketing efforts and drive the growth of our real estate business.

- The ideal candidate will have a proven track record in leading successful marketing campaigns for large-scale real estate projects, with a deep understanding of the industry, market trends, and consumer behavior.

- You will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and enhance our brand presence in the market.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and implement marketing strategies that drive brand awareness, lead generation, and customer engagement across all channels

- Drive content driven marketing strategies through AI.

Brand Management:

- Oversee the creation and management of the brands identity, ensuring consistency across all touchpoints and marketing materials.

Digital Marketing:

- Lead digital marketing initiatives including SEO, SEM, social media, content marketing, and email campaigns to drive online traffic and conversions.

- Leverage latest technology tools to lower the cost per lead and drive innovation for push products in the real estate market.

Market Research & Analysis:

- Conduct market research to understand trends, customer needs, and competitive landscape, and use insights to inform marketing strategies.

Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns to drive sales and enhance customer acquisition and retention.

- Understand and target the right persona of customers to drive campaign efficiencies Drive innovative marketing campaigns through AI where they can be run on digital media.

- Campaigns should be quickly churned such that there is organic traction on customer acquisition.

Team Leadership:

- Manage and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

Stakeholder Management:

- Collaborate with cross-functional teams including sales, product development, and finance to ensure alignment of marketing strategies with business goals.

Budget Management:

- Develop and manage the marketing budget, ensuring effective allocation of resources to achieve desired outcomes.

Reporting & Analytics:

- Monitor and report on the performance of marketing campaigns, using data-driven insights to refine strategies and drive continuous improvement.

Key Requirements:

Educational Background: MBA/PGDM in Marketing from a reputed institute.

Experience:

- 10+ years of experience in marketing within the real estate sector, with at least 5 years in a leadership role.

- Experience with top real estate companies is a must.

Proven Track Record:

- Demonstrated success in driving marketing strategies for large-scale real estate projects, with a focus on residential and commercial properties.

Digital Expertise:

- Strong understanding of digital marketing channels, tools, and analytics.

- Experience in SEO, SEM, and social media marketing is essential.

Leadership Skills:

- Proven ability to lead and motivate teams, manage multiple stakeholders, and deliver results in a fast-paced environment.

Analytical Mindset:

- Ability to analyze complex data, derive actionable insights, and use data to drive marketing decisions.

Communication Skills:

- Excellent verbal and written communication skills, with the ability to craft compelling narratives and engage diverse audiences.

Industry Knowledge:

- In-depth knowledge of the real estate market, including trends, regulatory environment, and competitive landscape.

Creative Vision:

- Ability to think creatively and innovatively, bringing fresh ideas to the table to enhance brand positioning and customer engagement.

Preferred Qualifications:

- Experience in marketing luxury Push Products in real estate projects.

- Proficiency in marketing automation tools (e.g., HubSpot, Marketo).

- Certifications in digital marketing, brand management, or related fields.

What We Offer:

Competitive Salary: We offer a competitive salary package commensurate with experience and qualifications.

Growth Opportunities: Opportunity to work on high-profile projects and advance your career in a growing company.

Innovative Environment: Work in a dynamic and innovative environment with a team of passionate professionals.

Employee Benefits: Comprehensive benefits package including health insurance, performance bonuses, and professional development opportunities.