filter salaries All Filters

49 Fraud Prevention Jobs

GN-SONG-MT-Digital Marketing-Programmatic Media-Senior Manager

12-16 years

Bangalore / Bengaluru

GN-SONG-MT-Digital Marketing-Programmatic Media-Senior Manager

Accenture

posted 1d ago

Job Description

About The Role :

Template

Job Title - GN - SONG - MT - Digital Marketing- Programmatic Media - Manager

Management Level :06 - Manager

Location:Bangalore/ Gurgaon/Mumbai

Must have skills:DSP, SSP, PMP Ad servers


Good to have skills:Data Analytics


Experience:12 years of experience


Educational Qualification:
MBA

Job

Summary:

We are seeking a skilled Programmatic Media Specialist to manage and optimize digital advertising campaigns across DSPs (Demand-Side Platforms) like Google DV360, The Trade Desk, and Amazon DSP. The ideal candidate will have a strong understanding of real-time bidding (RTB), audience segmentation, and data-driven decision-making to drive performance marketing. Responsibilities include campaign setup, budget pacing, bid optimization, A/B testing, and reporting, ensuring efficient ad spend and maximum ROI. Expertise in ad fraud prevention, brand safety, and privacy regulations (GDPR, CCPA) is essential. Strong analytical skills, hands-on experience with DMPs/CDPs, Google Analytics, and AdTech MarTech tools, and the ability to collaborate with cross-functional teams will be key to success in this role.

Roles Responsibilities:Programmatic Media Strategy Leadership
  • Develop and execute programmatic media strategies to drive business growth and maximize ROI.
  • Oversee campaign planning, setup, execution, and optimization across DSPs such as Google DV360, The Trade Desk, Amazon DSP, and Xandr.
  • Lead real-time bidding (RTB) strategies, audience segmentation, and advanced targeting methodologies.
  • Provide thought leadership on emerging trends in programmatic, including cookieless advertising, AI-driven bidding, and omnichannel marketing.

  • Campaign Management Optimization
  • Manage end-to-end programmatic campaigns, ensuring smooth execution across display, video, native, and connected TV (CTV).
  • Optimize bids, budgets, and audience targeting to improve efficiency and effectiveness.
  • Implement A/B testing, multivariate testing, and data-driven optimizations.
  • Oversee pacing, budget utilization, and media mix modeling for better forecasting and planning.

  • Data-Driven Decision Making Performance Analytics
  • Analyze campaign performance using Google Analytics, Adobe Analytics, and DSP reporting dashboards.
  • Develop custom dashboards and automated reports for key stakeholders.
  • Use advanced analytics and attribution models (e.g., last-click, multi-touch, incrementality testing) to measure campaign impact.
  • Provide actionable insights and recommendations to improve ROAS, CPA, and customer lifetime value (CLV).

  • Ad Tech MarTech Integration
  • Oversee the implementation and integration of Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and AdTech tools.
  • Collaborate with IT and analytics teams to ensure proper tracking setup using Google Tag Manager (GTM), Adobe Tag Manager, and API integrations.
  • Evaluate and onboard new ad tech solutions, AI-powered bidding algorithms, and programmatic innovations.

  • 5. Privacy, Compliance, Ad Fraud Prevention
  • Ensure all campaigns comply with GDPR, CCPA, and evolving privacy regulations.
  • Implement cookieless targeting solutions, contextual advertising, and first-party data strategies.

  • Cross-Functional Collaboration Stakeholder Management
  • Work closely with internal teams (creative, analytics, data science, and marketing) to align programmatic efforts with overall business objectives.
  • Present insights, performance reports, and strategic recommendations to leadership and clients.

  • Innovation Industry Thought Leadership
  • Stay updated on AI-driven programmatic trends, new DSP functionalities, and advancements in omnichannel marketing (CTV, DOOH, Audio).
  • Identify and test new media opportunities (e.g., retail media, programmatic direct, native advertising).
  • Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth.
  • Professional Technical Skills:
  • Programmatic Media Buying Execution Expertise in DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr) and RTB strategies.
  • Audience Targeting Data Management Proficiency in DMPs/CDPs, first-party data activation, and identity solutions.
  • Performance Optimization Measurement Strong analytical skills in bid optimization, budget pacing, A/B testing, and KPI tracking.
  • Ad Tech MarTech Integration Hands-on experience with Ad Servers, Google Tag Manager (GTM), API integrations, and automation.
  • CTV, DOOH Emerging Programmatic Channels Experience in CTV, OTT, DOOH, native advertising, and retail media networks.
  • Privacy Compliance Management Deep understanding of GDPR, CCPA, cookieless targeting, and brand safety.
  • Stakeholder Team Leadership Ability to collaborate across teams, mentor junior specialists, and present insights to leadership.
  • Innovation Industry Expertise Staying updated on AI-driven programmatic trends, omnichannel strategies, and automation advancements.

  • Additional Information:
    - This programmatic role requires a combination of strategic leadership, data-driven decision-making, and deep technical expertise in programmatic advertising

    (do not remove the hyperlink)


    Qualifications


    Experience:12 years of experience


    Educational Qualification:
    MBA

    Employment Type: Full Time, Permanent

    Read full job description

    Accenture Interview Questions & Tips

    Prepare for Accenture Digital Marketer roles with real interview advice

    What people at Accenture are saying

    4.4
     Rating based on 6 Digital Marketer reviews

    Likes

    good management

    • Salary - Good
    • +3 more
    Dislikes

    bad timings and pay

    • Company culture - Poor
    Read 6 Digital Marketer reviews

    Digital Marketer salary at Accenture

    reported by 40 employees
    Lock Unlock
    ₹1.7 L/yr - ₹7.7 L/yr
    13% less than the average Digital Marketer Salary in India
    View more details

    Compare Accenture with

    TCS

    3.7
    Compare

    Cognizant

    3.7
    Compare

    Capgemini

    3.7
    Compare

    Infosys

    3.6
    Compare

    Wipro

    3.7
    Compare

    Genpact

    3.8
    Compare

    LTIMindtree

    3.8
    Compare

    Deloitte

    3.8
    Compare

    IBM

    4.0
    Compare

    Nagarro

    4.0
    Compare

    Tech Mahindra

    3.5
    Compare

    Amazon

    4.1
    Compare

    Google

    4.4
    Compare

    PwC

    3.4
    Compare

    NTT DATA, Inc.

    4.0
    Compare

    Mphasis

    3.4
    Compare

    Ernst & Young

    3.4
    Compare

    HCLTech

    3.5
    Compare

    JPMorgan Chase & Co.

    4.0
    Compare

    Microsoft Corporation

    4.0
    Compare

    Similar Jobs for you

    Manager at Accenture Solutions Pvt Ltd

    Pune, Gurgaon / Gurugram + 1

    8-13 Yrs

    ₹ 25-30 LPA

    Automation at Accenture Solutions Pvt Ltd

    Mumbai, Gurgaon / Gurugram + 1

    8-13 Yrs

    ₹ 25-35 LPA

    Senior Manager at Accenture Solutions Pvt Ltd

    Mumbai, New Delhi + 1

    12-15 Yrs

    ₹ 35-40 LPA

    Digital Marketer at Accenture Solutions Pvt Ltd

    Bangalore / Bengaluru

    12-16 Yrs

    ₹ 35-50 LPA

    Content Manager at Accenture Solutions Pvt Ltd

    Mumbai, Delhi/Ncr + 1

    12-16 Yrs

    ₹ 35-45 LPA

    Automation at Accenture Solutions Pvt Ltd

    Mumbai, Gurgaon / Gurugram + 1

    8-12 Yrs

    ₹ 25-35 LPA

    Senior Manager at Accenture Solutions Pvt Ltd

    Bangalore / Bengaluru

    8-12 Yrs

    ₹ 25-30 LPA

    Senior Manager at Accenture Solutions Pvt Ltd

    Pune

    12-16 Yrs

    ₹ 35-50 LPA

    Design Lead at Accenture Solutions Pvt Ltd

    Mumbai

    8-12 Yrs

    ₹ 25-30 LPA

    Senior Manager at Accenture Solutions Pvt Ltd

    Bangalore / Bengaluru

    8-12 Yrs

    ₹ 25-30 LPA

    12-16 Yrs

    Bangalore / Bengaluru

    1d ago·via naukri.com

    1-6 Yrs

    Gurgaon / Gurugram

    8d ago·via naukri.com

    1-3 Yrs

    Hyderabad / Secunderabad

    2d ago·via naukri.com

    Director - DFRC - Compliance Fraud

    Capgemini Technology Services India Limited

    5-10 Yrs

    Bangalore / Bengaluru

    3d ago·via naukri.com

    1-2 Yrs

    ₹ 3 - 3.5L/yr

    Hyderabad / Secunderabad

    5d ago·via naukri.com

    1-3 Yrs

    Hyderabad / Secunderabad

    5d ago·via naukri.com

    1-3 Yrs

    ₹ 3.5 - 6L/yr

    Noida

    15d ago·via naukri.com

    7-11 Yrs

    Gurgaon / Gurugram

    16d ago·via naukri.com

    8-13 Yrs

    Navi Mumbai, Chennai

    17d ago·via naukri.com
    How was your last interview experience?

    Recently Viewed

    JOBS

    Genpact

    jodhpur

    No Jobs

    How was your last interview experience?
    Rate your experience using AmbitionBox
    Terrible
    Terrible
    Poor
    Poor
    Average
    Average
    Good
    Good
    Excellent
    Excellent