Assistant Product Marketing Manager

Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results.

jd - Role : Assistant Product Marketing Manager

Exp Required : 2 to 4 years

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Responsibilities:

Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results.
Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept and test email templates for campaigns using
Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics.
Manage ongoing reporting for launched campaigns on all direct marketing channels
Assist in marketing automation campaigns, retargeting ads and creating journeys.
Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey.
Work on marketing automation tools to manage customer lifecycle and enhance customer experience.
Manage business metrics on a daily, weekly and monthly reporting basis .
Manage stakeholders across the organisation to bring efficiency in driving business.

Requirements :

Minimum 2-to 4 years of experience setting up campaigns for product marketing
Worked on marketing automation tools like clevertap, webengage or moengage
A technology savvy marketer with exposure and capability of problem solving and data analysis
Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.
MBA preferred
Understanding user behaviour and using data to create customer segmentation and user personas
Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns