Product Marketing Associate

Job Title: Product Marketing Associate
As a SaaS Product Marketing Associate, you will play a crucial role in driving the success of
our products by developing and executing effective marketing strategies. You will collaborate
closely with product management, sales, and customer success teams to understand market
needs, position our offerings effectively, and ensure successful product launches.
What youll be doing
Conduct market research to identify customer needs, market trends, and competitive
landscape. Analyse data to inform product positioning and messaging.
Develop clear, compelling, and differentiated product positioning and messaging that
resonates with target audiences.
Collaborate with cross-functional teams to create and implement go-to-market
strategies for new product launches and feature releases.
Produce high-quality marketing materials, including product brochures, case studies,
whitepapers, blog posts, and email campaigns that effectively communicate product
value.
Work with customer success teams to gather customer feedback, understand use
cases, and identify opportunities for product improvements.
Monitor and analyse the effectiveness of marketing campaigns, using data to
optimize strategies and report on key metrics.

What we need from you
3 to 5 years of experience in product marketing, preferably within the SaaS industry.
Education: Bachelors degree in marketing, Business, or a related field.
Skills:
o Strong understanding of SaaS product lifecycle and marketing strategies.
o Excellent written and verbal communication skills.
o Proficiency in digital marketing tools and analytics platforms (e.g., Google
Analytics, HubSpot).
o Ability to work collaboratively in a fast-paced, cross-functional environment.
o Creative mindset with strong problem-solving skills.