Product Marketing Associate

As a SaaS Product Marketing Associate, you will play a crucial role in driving the success of our products by developing and executing effective marketing strategies. You will collaborate closely with product management, sales, and customer success teams to understand market needs, position our offerings effectively, and ensure successful product launches.
What youll be doing
Conduct market research to identify customer needs, market trends, and competitive landscape. Analyse data to inform product positioning and messaging.
Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences.
Collaborate with cross-functional teams to create and implement go-to-market strategies for new product launches and feature releases.
Produce high-quality marketing materials, including product brochures, case studies, whitepapers, blog posts, and email campaigns that effectively communicate product value.
Work with customer success teams to gather customer feedback, understand use cases, and identify opportunities for product improvements.
Monitor and analyse the effectiveness of marketing campaigns, using data to optimize strategies and report on key metrics.

What we need from you
3 to 5 years of experience in product marketing, preferably within the SaaS industry.
Education: Bachelors degree in marketing, Business, or a related field.

Skills:
o Strong understanding of SaaS product lifecycle and marketing strategies.
o Excellent written and verbal communication skills.
o Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
o Ability to work collaboratively in a fast-paced, cross-functional environment.
o Creative mindset with strong problem-solving skills.