Product Marketing Manager

Come be part of a rocketship that s creating a massive impact in the world of education!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through it s personalised learning platform. We are building an online university and solving the deep problem of employability of graduates.

We have a strong core team consisting of alumni from IITs and IIM s, having several years of industry experience in companies like Unacademy, Inmobi, Ola, Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners and a slew of angel investors including CRED s Kunal Shah, Flipkart s Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan s Sujeet Kumar among others.

JOB DESCRIPTION:
We are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of Newton School across Students.

Responsibilities :

• Gain insights through in-depth market and user research in the ed tech domain.
• Develop a deep understanding of student personas and journeys.
• Build, frame & execute a persona-based communication plan to improve learning outcomes and product adoption. Articulate the value proposition of products & create compelling brand positioning and messaging.
• Conceptualize, build out, execute, and measure communication initiatives end-to-end. Improve CX through NPS, surveys, and feedback.
• Own product storytelling across external channels such as web, email, video, PR, etc.
• Develop comprehensive marketing plans for sales and marketing teams. Facilitate the marketing team to generate strong momentum ahead of new product launches.
• Expertise in tools like Clevertap, Clarity, Hotjar, Webflow, and Google Analytics.
• Focus on implementing programs that consistently generate new, high-quality leads for our company

Requirements :

• Self-starter always striving to go the extra mile to deliver a delightful student experience.
• Passion for products & constant curiosity about consumer pain points.
• Excellent written and verbal communication skills.
• Have great project management and business process design skills.
• 3+ years of experience in Product Marketing or similar roles.

Come be part of a rocketship tha