Product Marketing Manager

ABOUT NEWTON SCHOOL :

Come be part of a rocketship that s creating a massive impact on the world of technology!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are 1000s of companies struggling to find talent. Newton School aims to bridge this massive gap through it s personalized learning platform. We are building an online university and solving the deep problem of employability of graduates.

We have a strong core team consisting of alumni from IITs and IIM s, having several years of industry experience in companies like Unacademy, Inmobi among others. On this mission, we are backed by some of the most respected investors around the world, - Nexus Venture Partners, RTP Global, Steadview Capital and a slew of angel investors including CRED s Kunal Shah, Flipkart s Kalyan Krishnamoorthy, Unacademy founders, Udaan s Sujeet Kumar among others.

JOB DESCRIPTION:
We are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of Newton School across Students.

Responsibilities :

• Gain insights through in-depth market and user research in the ed tech domain.
• Develop a deep understanding of student personas and journeys.
• Build, frame & execute a persona-based communication plan to improve learning outcomes and product adoption. Articulate the value proposition of products & create compelling brand positioning and messaging.
• Conceptualize, build out, execute, and measure communication initiatives end-to-end. Improve CX through NPS, surveys, and feedback.
• Own product storytelling across external channels such as web, email, video, PR, etc.
• Develop comprehensive marketing plans for sales and marketing teams. Facilitate the marketing team to generate strong momentum ahead of new product launches.
• Expertise in tools like Clevertap, Clarity, Hotjar, Webflow, and Google Analytics.
• Focus on implementing programs that consistently generate new, high-quality leads for our company

Requirements :

• Self-starter always striving to go the extra mile to deliver a delightful student experience.
• Passion for products & constant curiosity about consumer pain points.
• Excellent written and verbal communication skills.
• Have great project management and business process design skills.
• 2-3+ years of experience in Product Marketing or similar roles.

OUR WAY OF WORKING :

An opportunity to work on something that really matters.
A fast-paced environment to learn and grow. High transparency in decision making.
High autonomy; freedom to take risks, to experiment, and to fail.
Market Competitive salary.

We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!

ABOUT NEWTON SCHOOL :

Come be part of a rocketship that s creating a massive impact on the world of technology!

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