Growth Strategy Planning: Define and lead growth marketing strategies and the go-to-market vision for your brand, informed by market research and aligned with overarching business goals.
Demand Generation: Drive demand generation across paid, organic, and owned channels, increasing lead quality and conversions.
Data-Driven Optimization: Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities.
Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution.
Brand Positioning Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
Budget Management Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.
Experience: 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role.
Education: Bachelor s degree in Marketing, Business, Communications, or a related field; a Master s degree is a plus.
Technical Proficiency: Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
ABM Experience: Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.
Analytical Mindset: Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
Collaboration and Leadership: Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
Experimentation Focus: Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.
Success Metrics: Growth in the pipeline and lead conversion rates directly impact revenue growth. Enhanced brand visibility and authority within target segments Improved CAC and maximized CLV through optimized campaigns Efficient workflows and accurate reporting through HubSpot,