Marketing Manager

Experience: 8 to 10 years in real estate marketing (preferably with plotted layouts).

Job Description: We are looking for a highly skilled and experienced Marketing Manager to lead and manage our marketing division for our plotted development projects. The ideal candidate will have extensive experience in real estate marketing, particularly in promoting plotted layouts, and will be accountable for overseeing all marketing strategies, campaigns, and activities. This role requires a dynamic individual who can execute marketing strategies, lead a team, and ensure the successful positioning and sales of the plotted development project.

Key Responsibilities
Marketing Strategy Development: Develop and implement comprehensive marketing strategies for the plotted layout development, targeting potential buyers, investors, and real estate agents.
Brand Positioning & Promotion: Build and strengthen the project?s brand identity. Plan and execute marketing campaigns across multiple channels (digital, traditional media, print, outdoor, etc.) to generate leads and drive sales.
Market Research: Conduct in-depth market research and competitor analysis to identify trends, customer needs, and market gaps. Use insights to adjust marketing strategies and optimize campaign performance.
Lead Generation & Conversion: Oversee lead generation efforts through various marketing channels. Collaborate closely with the sales team to ensure seamless lead handoff and conversion.
Digital Marketing Management: Manage the project?s online presence, including website, social media, and digital advertising. Develop content strategies and campaigns to engage potential buyers and investors.
Advertising & Media Relations: Plan and manage advertising activities, including online campaigns, print media, TV, and radio. Build relationships with media partners and coordinate with external agencies to execute marketing initiatives.
Project Collateral: Oversee the creation of all marketing materials, including brochures, flyers, presentations, videos, and other collateral. Ensure that all materials are aligned with the project?s branding and message.
Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns and activities. Monitor ROI and campaign performance.
Customer Engagement: Implement customer engagement initiatives such as email campaigns, newsletters, and event promotions to maintain interest and build long-term relationships with prospective buyers.
Event Management: Organize and execute promotional events, site visits, exhibitions, and webinars to engage potential buyers and create buzz around the plotted development.
Reporting & Analytics: Track the effectiveness of marketing campaigns and provide regular reports to senior management. Use data-driven insights to adjust strategies and optimize marketing efforts.

Requirements
Leadership Skills: Strong leadership capabilities with experience managing marketing teams. Ability to collaborate across departments (sales, customer care, etc.) to achieve business goals.
Digital Marketing Expertise: Proficiency in digital marketing platforms (Google Ads, social media, SEO, content marketing, email marketing, etc.).
Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling marketing content and interact with stakeholders at all levels.
Analytical Thinking: Strong ability to analyze data, measure campaign effectiveness, and use insights to improve marketing strategies.
Real Estate Knowledge: In-depth understanding of the real estate industry, especially plotted developments, and the ability to translate market trends into effective marketing strategies.
Qualification: Master?s degree in Marketing