Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)
Location: Delhi
Department: Marketing

Experience: 10+ years in Marketing in Senior role, preferably with experience in
e-commerce and D2C channels

Job Summary:

DentalKart is seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing efforts and drive sales through our Direct-to-Consumer (D2C) website. The ideal candidate will have a strong background in digital marketing, e-commerce, and brand management. As the CMO, you will be responsible for the PL of the D2C business unit, developing and executing marketing strategies to achieve revenue goals, and expanding our customer base. You will also oversee the marketing of our private label dental brands through online channels and coordinate with other e-commerce marketplaces.

Key Responsibilities:

1. Strategic Marketing Leadership:

o Develop and execute comprehensive marketing strategies to drive revenue growth
through the D2C website.
o Lead the marketing team in creating and implementing effective digital marketing
campaigns across various channels.

2. PL Management:
o Own the PL for the D2C business unit, ensuring profitability and growth.
o Monitor and analyze sales performance, adjusting strategies as needed to meet financial
targets.

3. Brand Management:
o Enhance brand awareness and loyalty for DentalKart and its private label brands
through online channels.
o Oversee brand positioning, messaging, and visual identity across all digital marketing
channels.

4. Digital Marketing:
o Optimize the companys online presence through SEO, SEM, social media, email
marketing, and content marketing.
o Utilize data analytics to measure the effectiveness of marketing campaigns and make
data-driven decisions.

5. E-commerce Optimization:
o Improve the user experience on the D2C website to increase conversion rates and
customer satisfaction.
o Collaborate with the product and IT teams to implement website enhancements and new features.

6. Market Research and Analysis:
o Conduct market research to identify new opportunities and trends in the dental industry.
o Analyze competitor strategies and market conditions to stay ahead in the market.
7. Customer Acquisition and Retention:
o Develop and implement strategies to acquire new customers and retain existing ones.
o Manage customer relationship management (CRM) systems to enhance customer
engagement.

8. Coordination with Sales Channels:
o Work closely with the sales team to ensure marketing efforts align with sales goals.
o Coordinate marketing activities with other e-commerce marketplaces like Amazon and Flipkart.

9. Team Leadership:
o Lead, mentor, and develop the marketing team, fostering a collaborative and
high-performance culture.
o Ensure continuous learning and professional development within the team.

Key Competencies:
Strategic Thinking and Planning
Financial Acumen
Digital Marketing Expertise
Brand Management
Market Research and Analysis
Customer Focus
Team Leadership and Development
Communication and Interpersonal Skills
What you will get:
Monetary remuneration competitive with the market
Directly influence the company s growth trajectory and success.
High level of autonomy and decision-making authority.
Opportunity to become a business leader of the fastest growing dental player in the
country.