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Sparklehood

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2.0

based on 1 Review

38 Sparklehood Jobs

Product Marketing Manager

Sparklehood

2.0

based on 1 Review

4-7 years

Bangalore / Bengaluru

1 vacancy

Product Marketing Manager

Sparklehood

posted 16d ago

Job Role Insights

Key skills for the job

Automation Testing Google Analytics Product Marketing Vendor Management SaaS Sales Web Analytics

+ 2 more

Job Description

The company is seeking an experienced Product Marketing Manager to join the team in Bangalore, Karnataka. This full-time, on-site role will focus on developing and executing product marketing strategies, positioning the product informed by user research, and crafting compelling messages across various marketing channels.

Responsibilities:

Develop product messaging and position informed by user research.
Collaborate with the product team to create content aligning with GTM strategy.
Work with Account Executives and Customer Success Managers to develop relationships with existing customers and capture compelling success stories.
Be an expert on competition.
Analyze market trends to position the product and identify new required capabilities.
Develop product marketing strategies, including pricing, advertising, and product launches.
Craft compelling messages across marketing channels, including landing pages and ad campaigns.

Requirements:

4-7 years of product marketing experience at a major enterprise software vendor, SaaS company, or automation software provider.
Working knowledge of web analytics tools (Google Analytics, Hotjar, Oktopost, etc.).
Proven track record of understanding technical personas and building adoption and engagement of new and existing product lines.
Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences.
Hands-on capability to build a range of marketing assets, including succinct pitch decks, demo videos, and event/webinar content.

Employment Type: Full Time, Permanent

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