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42 Sparklehood Jobs

Product Marketing Manager

4-7 years

Bangalore / Bengaluru

1 vacancy

Product Marketing Manager

Sparklehood

posted 3+ weeks ago

Job Description

The company is seeking an experienced Product Marketing Manager to join the team in Bangalore, Karnataka. This full-time, on-site role will focus on developing and executing product marketing strategies, positioning the product informed by user research, and crafting compelling messages across various marketing channels.
Responsibilities:
  • Develop product messaging and position informed by user research.
  • Collaborate with the product team to create content aligning with GTM strategy.
  • Work with Account Executives and Customer Success Managers to develop relationships with existing customers and capture compelling success stories.
  • Be an expert on competition.
  • Analyze market trends to position the product and identify new required capabilities.
  • Develop product marketing strategies, including pricing, advertising, and product launches.
  • Craft compelling messages across marketing channels, including landing pages and ad campaigns.
Requirements:
  • 4-7 years of product marketing experience at a major enterprise software vendor, SaaS company, or automation software provider.
  • Working knowledge of web analytics tools (Google Analytics, Hotjar, Oktopost, etc.).
  • Proven track record of understanding technical personas and building adoption and engagement of new and existing product lines.
  • Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences.
  • Hands-on capability to build a range of marketing assets, including succinct pitch decks, demo videos, and event/webinar content.

Employment Type: Full Time, Permanent

Read full job description

What people at Sparklehood are saying

Sparklehood Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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