Marketing Manager

1. Website Management

• Oversee the development, maintenance, and continuous improvement of the company website.

• Ensure website content is current, engaging, and accurately reflects our services and achievements.

• Implement SEO strategies to increase website traffic and improve search engine rankings.

2. Social Media Branding

• Develop and execute a comprehensive social media strategy to enhance our brand presence on platforms such as LinkedIn, Twitter, Facebook, and Instagram.

• Create and curate engaging content that showcases our work, culture, and values.

• Monitor social media channels, respond to inquiries, and engage with followers to foster community growth.

3. Positioning and Brand Value Creation

• Define and articulate our brand positioning to differentiate us in the competitive landscape.

• Develop and implement marketing campaigns that build brand awareness and establish our company as an industry leader.

• Collaborate with internal teams to gather insights and create compelling narratives around our projects and success stories.

4. Talent Attraction and Retention

• Design marketing initiatives aimed at attracting top talent to join our team.

• Highlight our company culture, employee benefits, and career growth opportunities through various marketing and public channels.

• Work closely with HR to create campaigns that promote talent loyalty and retention.

• Collaborate with HR to develop internal newsletters and other communication materials to foster a cohesive company culture.

5. Showcase Our Work

• Develop case studies, white papers, and blog posts that highlight our projects and expertise.

• Utilize various multimedia formats, including videos and infographics, to showcase our achievements.

• Coordinate with clients to secure testimonials and success stories that demonstrate our value.

6. Vendor Management

• Identify and shortlist external vendors for services such as graphic design, social media campaigns, website design, and other marketing activities.

• Reach out to different agencies, review their proposals, and negotiate contracts.

• Oversee the execution of plans with external vendors to ensure quality and alignment with company goals.

7. Representation and Advocacy

• Plan and execute non-digital marketing activities such as print advertising, and event sponsorships.

• Organize and participate in industry conferences, trade shows, and networking events to promote the companys brand and establish industry presence.

• Build and maintain strong relationships with key stakeholders, including academic institutions, industry partners, and government bodies.

8. Industry Engagement and Trend Awareness

• Stay updated with the latest marketing trends and technologies.

• Engage with industry experts and leverage their insights to enhance marketing strategies.

• Use the latest technologies to showcase the company brand effectively.

Required Skills

1. Creativity and Design

• Great taste for creativity and design to ensure high-quality marketing materials.

• Ability to evaluate and select external vendors for creative services.

2. Analytical and Data-Driven

• Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Hootsuite).

• Analytical mindset with the ability to interpret data and make data-driven decisions.

3. Project Management

• Strong project management skills with the ability to handle multiple projects simultaneously.

• Ability to work collaboratively with internal teams and external vendors.

4. Public Speaking and Representation

• Excellent public speaking and presentation skills.

• Confidence and professionalism in representing the company at various high-profile events.

QUALIFICATIONS

• Bachelor s degree in marketing, Business Administration, Communications, or a related field.

• 8+ years of experience in marketing, with a focus on digital marketing, and brand management.

• Experience in the IT or software development industry is a must.