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Engaged Employer

rtCamp Solutions

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4.8

based on 5 Reviews

4 rtCamp Solutions Jobs

Senior Content Marketer - QE Services

rtCamp

4.8

based on 5 Reviews

5-10 years

Remote

1 vacancy

Senior Content Marketer - QE Services

rtCamp Solutions

posted 3mon ago

Job Role Insights

Flexible timing

Key skills for the job

Software Testing SEO Project Management Social Media Google Analytics Content Marketing

+ 3 more

Job Description

We are seeking an experienced Content Marketer with a strong background in Quality Engineering (QE) and software testing. This role is critical for driving our content strategy aimed at engaging executives and decision-makers in startups and mid-sized companies. The ideal candidate is a seasoned marketer who can leverage various content formats and channels to generate leads, build brand awareness, and position our services as industry-leading.

Key Responsibilities

Content Strategy Development: Design and execute a comprehensive content marketing strategy that aligns with business goals, focusing on lead generation and brand positioning.
Content Creation: Develop high-quality content across multiple formats, including blog posts, white papers, case studies, social media updates, webinars, and email campaigns.
Performance Analysis: Utilize tools like Semrush, Salespanel, Google Analytics, GTM, and Looker Studio to monitor content performance and optimize for better engagement and conversions.
Collaboration: Work closely with the Director of QE, Head of Marketing, and Sales teams to ensure content aligns with broader marketing and sales strategies.
Lead Generation: Create and optimize content aimed at attracting and converting high-value leads from our target audience.
Thought Leadership: Position the company as a thought leader in the QE industry through insightful and authoritative content.

Must Haves

Experience: 5+ years of experience in content marketing, specifically in the QE/software testing industry.
Tools Proficiency: Expertise in using Semrush, Salespanel(or any CDP), Google Analytics, GTM, and Looker Studio for content performance analysis.
Communication Skills: Strong written and verbal communication skills with a proactive approach to feedback and collaboration.
Lead Generation Focus: Demonstrated ability to create content that drives lead generation and meets key business objectives.
Cultural Fit: Open to learning, action-oriented, and able to communicate clearly and proactively.

Good to Have

Technical Knowledge: Understanding of software testing methodologies and the QE landscape.
SEO Expertise: Deep knowledge of SEO best practices and how to apply them in content marketing.
Design Skills: Basic graphic design skills for creating visually appealing content.
Project Management: Experience in managing content projects from ideation to execution.