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21 Coursera Jobs

Product Marketing Associate

2-4 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Product Marketing Associate

Coursera

posted 1mon ago

Job Description

  • Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
  • Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
  • Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
  • Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
  • Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
  • Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.
Basic Qualifications:
  • Bachelor s degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in product marketing or related roles within a product-led company.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proven ability to manage multiple projects simultaneously while meeting deadlines.
Preferred Qualifications:
  • Familiarity with CRM tools and marketing automation platforms.
  • Excellent written and verbal communication skills with attention to detail.
  • Experience in developing email marketing campaigns and optimizing landing pages for conversion.
  • A growth mindset with the ability to drive efficiency across existing channels and platforms.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Product Marketing Associate roles with real interview advice

Top Coursera Product Marketing Associate Interview Questions

Q1. What are the different marketing automation platforms and data analytics platforms you have experience with
Q2. What's your experience with different marketing channels like push notification, email marketing, sms
Q3. How will you choose a new marketing automation platform for your organization
View all 7 questions

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Coursera Benefits

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Child care
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