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21 Coursera Jobs
Product Marketing Associate
Coursera
posted 1mon ago
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Flexible timing
Key skills for the job
Job Description
- Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
- Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
- Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
- Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
- Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
- Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.
- Bachelor s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in product marketing or related roles within a product-led company.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proven ability to manage multiple projects simultaneously while meeting deadlines.
- Familiarity with CRM tools and marketing automation platforms.
- Excellent written and verbal communication skills with attention to detail.
- Experience in developing email marketing campaigns and optimizing landing pages for conversion.
- A growth mindset with the ability to drive efficiency across existing channels and platforms.
Employment Type: Full Time, Permanent
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