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21 Coursera Jobs
Product Marketing Associate
Coursera
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
- Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
- Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
- Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
- Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
- Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.
Basic Qualifications:
- Bachelor s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in product marketing or related roles within a product-led company.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proven ability to manage multiple projects simultaneously while meeting deadlines.
Preferred Qualifications:
- Familiarity with CRM tools and marketing automation platforms.
- Excellent written and verbal communication skills with attention to detail.
- Experience in developing email marketing campaigns and optimizing landing pages for conversion.
- A growth mindset with the ability to drive efficiency across existing channels and platforms.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Product Marketing Associate roles with real interview advice
Top Coursera Product Marketing Associate Interview Questions
Q1. What are the different marketing automation platforms and data analytics platforms you have experience with
Q2. What's your experience with different marketing channels like push notification, email marketing, sms
Q3. How will you choose a new marketing automation platform for your organization
What people at Coursera are saying
What Coursera employees are saying about work life
based on 33 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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