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Coursera Manager Marketing & Operations Interview Questions, Process, and Tips
Coursera Manager Marketing & Operations Interview Experiences
1 interview found
Anonymous
I applied via Approached by Company and was interviewed in Feb 2023. There were 4 interview rounds.
(1 Question)
- Q1. Regular introduction and experience summary
(3 Questions)
- Q1. What are the different marketing automation platforms and data analytics platforms you have experience with
- Ans.
I have experience with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, Google Analytics, and Tableau.
HubSpot
Marketo
Salesforce Marketing Cloud
Google Analytics
Tableau
- Q2. What's your experience with SFMC
- Q3. What's your experience with different marketing channels like push notification, email marketing, sms
- Ans.
I have extensive experience with various marketing channels including push notification, email marketing, and SMS.
Managed push notification campaigns to engage users and drive app downloads
Utilized email marketing to nurture leads and promote products/services
Implemented SMS marketing to send personalized messages and promotions
Analyzed performance metrics for each channel to optimize campaigns
(3 Questions)
- Q1. Do you know SQL
- Ans.
Yes, I am proficient in SQL and have experience using it for data analysis and reporting.
Proficient in writing SQL queries to extract and manipulate data
Experience with joining tables, filtering data, and aggregating results
Familiarity with functions, subqueries, and stored procedures
Used SQL for generating reports and analyzing trends
Knowledge of database management systems like MySQL, SQL Server, and Oracle
- Q2. How will you choose a new marketing automation platform for your organization
- Ans.
I will evaluate the organization's needs, research available platforms, compare features, consider budget, and seek input from stakeholders.
Evaluate organization's needs and goals
Research available marketing automation platforms
Compare features and functionalities of different platforms
Consider budget constraints
Seek input from key stakeholders for their preferences and requirements
- Q3. How will plan the implementation of a new marketing automation platform
- Ans.
I will plan the implementation of a new marketing automation platform by conducting a thorough analysis, setting clear goals, creating a timeline, training team members, and monitoring progress.
Conduct a thorough analysis of current marketing processes and identify areas for improvement
Set clear goals and objectives for the implementation of the new platform
Create a detailed timeline with specific milestones and deadli...
Interview Preparation Tips
- SFMC certification
Be through with the functional/technical skills required for the job
Be patient, the interview process may take a couple of months depending upon the role you have applied for
Always reach out to the recruiting manager for follow-up questions and interview updates
Skills evaluated in this interview
Top trending discussions
Interview questions from similar companies
I applied via Company Website and was interviewed before Sep 2019. There were 5 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Why should we hire you?
- Q2. Why did you leave your last job?
Interview Preparation Tips
I applied via Campus Placement and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
2 Questions
- Q1. SQL questions
- Q2. Guestimates around sizing
- Ans.
Guestimates around sizing
Guestimates are rough estimates based on limited information
They are useful in situations where precise data is not available
Factors such as historical data, industry benchmarks, and expert opinions can be used to make guestimates
Guestimates should be clearly communicated as rough estimates and not taken as exact figures
Interview Preparation Tips
I applied via Referral and was interviewed before Aug 2021. There was 1 interview round.
(2 Questions)
- Q1. Polyfills and Logical
- Q2. List in react and the input box
- Ans.
Answer on how to list in react and the input box
Use the map function to create a list in React
Use the state to store the input value
Use onChange event to update the state when the input value changes
Use onSubmit event to handle the form submission
Interview Preparation Tips
Skills evaluated in this interview
Interview Questionnaire
1 Question
- Q1. How do you measure growth of startup
- Ans.
Startup growth can be measured through various metrics such as revenue, user acquisition, market share, and customer satisfaction.
Revenue growth is a key metric for measuring startup growth. This can be tracked through sales figures, profit margins, and overall revenue growth rate.
User acquisition is another important metric. This can be measured through the number of new users acquired over a period of time, as well a...
I applied via Naukri.com and was interviewed before Sep 2021. There were 2 interview rounds.
Question was moderate.based on logical reasoning and math.
Coding test question based on sql and python.
Interview Preparation Tips
I applied via Recruitment Consulltant and was interviewed in Oct 2022. There were 4 interview rounds.
(4 Questions)
- Q1. Ask some questions about my self and previously what i did and some questions related to company...
- Q2. Tell me about your self
- Q3. What are the skills you have
- Q4. Why are you choose this company
They share some apptitude questions and communication related questions to answer them...
Take a one topic from my self to discuss with other to communicate....how easily
Interview Preparation Tips
- Python
- MySQL
- Machine Learning
- Tableau
- Excel
I applied via Naukri.com and was interviewed in Jan 2024. There were 2 interview rounds.
Verbal, logical, Quantative test
(1 Question)
- Q1. Self introduction
Interview Preparation Tips
(2 Questions)
- Q1. What is DAX and its use in power bi
- Ans.
DAX (Data Analysis Expressions) is a formula language used in Power BI for data modeling and analysis.
DAX is used to create calculated columns and measures in Power BI.
It allows for advanced data analysis, such as time intelligence functions (e.g., YEAR, MONTH).
Example: A measure to calculate total sales could be defined as: Total Sales = SUM(Sales[Amount]).
DAX supports filtering and context manipulation, enabling dyna...
- Q2. Role of power query in power bi
I applied via Campus Placement and was interviewed in Sep 2022. There were 2 interview rounds.
(3 Questions)
- Q1. They will check your communication in first round
- Q2. In second round, they will give a product and convince that to consumer to buy the product
- Q3. HR will question you why do you want this job
Interview Preparation Tips
Coursera Interview FAQs
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Coursera Manager Marketing & Operations Interview Process
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