Dainik Bhaskar - Head - Digital Media/Ad Sales - Government Category (5-10 yrs)

Sales Head - Digital Media/Ad Sales - Government Category

Job Description:

- Actively selling advertising space on government-run digital platforms like websites, mobile apps, and social media channels to businesses and organizations looking to reach citizens and government agencies.

Key Responsibilities:

Lead Generation and Prospecting:

- Identify and cultivate relationships with potential government clients across various departments and agencies.

- Research market trends and target audiences within the government sector to identify potential advertising opportunities.

- Utilize networking strategies to build a robust pipeline of qualified leads.

Sales Cycle Management:

- Conduct in-depth consultations with clients to understand their advertising needs and objectives.

- Develop customized digital media campaigns aligned with client goals, including audience targeting, ad formats, and budget allocation.

- Present compelling proposals highlighting the value proposition of advertising on government digital platforms.

- Negotiate pricing and contracts to close deals and achieve sales targets.

Account Management:

- Build strong client relationships through regular communication and proactive account management.

- Monitor campaign performance using analytics tools and provide insights to clients on campaign effectiveness.

- Address client concerns and ensure satisfaction throughout the campaign lifecycle.

Market Knowledge:

- Stay updated on emerging trends in digital advertising, government policies, and the latest digital media technologies.

- Analyze market data to identify new opportunities and optimize sales strategies.

Collaboration:

- Work closely with the marketing team to develop creative assets and content for digital advertising campaigns.

- Collaborate with the technical team to ensure seamless integration of ad placements across government digital platforms.