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33 Croma Jobs

Associate - Regional/Catchment Marketing @ Croma - A TATA Enterprise

2-5 years

₹ 6 - 10L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Chennai, Bangalore / Bengaluru, Mumbai

5 vacancies

Associate - Regional/Catchment Marketing @ Croma - A TATA Enterprise

Croma

posted 5d ago

Job Role Insights

Flexible timing

Job Description

Role & responsibilities:


To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives.


Openings for following Locations - Mumbai, Chennai, Vijayawada, Bangalore, Bhopal, Surat


Strategic Planning & Execution:

  • Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region.
  • Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs.
  • Measurable goals for BTL campaigns, outlining key performance indicators (KPIs).

BTL Campaign Development & Management:

  • Conceptualize and execute innovative BTL activities tailored to the regional audience.
  • Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines.
  • Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables.

Catchment Area Marketing:

  • Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team.
  • Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience

Performance Measurement & Optimization:

  • Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives.
  • Leverage marketing analytics tools to generate insightful reports that track key metrics.
  • Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact.

Relationship Building & Collaboration

  • Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions.
  • Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels.

Preferred candidate profile:

  • Work Locations - Chennai, Vijayawada, Bangalore, Bhopal, Surat
  • Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
  • Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region.
  • Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders.
  • Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure.
  • Budget management and negotiation expertise to secure cost-effective vendor partnerships.
  • Proficiency in MS Office Suite, marketing analytics tools, and project management software.
  • A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth.

Education Qualification:

  • Masters degree in Marketing, Business Administration, or a related field with a focus on marketing

Employment Type: Full Time, Permanent

Read full job description

Prepare for Associate roles with real interview advice

Top Croma Associate Interview Questions

Q1. How you will handle customer issue and staff issue.
Q2. Who would you target your Marketing Communication for a Gamming Console, Parent or the Kid?
Q3. What is the 5 things a customer see in store
View all 34 questions

What people at Croma are saying

3.5
 Rating based on 15 Associate reviews

Likes

Nothing. Extreme pressure there is nothing like worthly. They have been booking loss & buying inventory which is not saleable. Brand KAMs are relatives of Buying team being favourable for them. Buying in appliances is additional inventory to fulfill Brands target. this was being done till 2022. Later finally company rules got strict...Read More

Dislikes

bad culture very little ethics

  • Salary - Bad
  • +6 more
Read 15 Associate reviews

Associate salary at Croma

reported by 82 employees with 1-10 years exp.
₹4.5 L/yr - ₹10.1 L/yr
9% less than the average Associate Salary in India
View more details

What Croma employees are saying about work life

based on 2.5k employees
61%
37%
52%
98%
Flexible timing
Rotational Shift
No travel
Day Shift
View more insights

Croma Benefits

Job Training
Soft Skill Training
Health Insurance
Team Outings
Education Assistance
Cafeteria +6 more
View more benefits

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