Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office
Manages all in-hotel messaging to guests
Updates hotel web page content as needed to insure up-to-date accuracy
Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals
Develops, plans, and executes programs as necessary to achieve stated revenue goals
Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area
OR
4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
Implements regular tracking of initiatives to determine results
Updates hotel web page content as needed to insure up-to-date accuracy
Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc)
Developing and Implementing Marketing Strategies
Liaises with key operators of each department to determine goals and marketing needs
Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives
Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed
Coordinates and implements Strategic Alliance partner marketing program elements
Maximizing Revenue
Develops, plans, and executes programs as necessary to achieve stated revenue goals
Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget
Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives
Managing and Conducting Human Resources Activities
Interviews, selects and trains employees
Directs the work of employees
Sets and adjusts employees rates of pay and hours of work
Handles employee complaints and executes disciplinary action as needed
Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures