Senior Marketing Manager

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office

Manages all in-hotel messaging to guests

Updates hotel web page content as needed to insure up-to-date accuracy

Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals

Develops, plans, and executes programs as necessary to achieve stated revenue goals

Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area

OR

4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area

CORE WORK ACTIVITIES

Conducting Marketing Activities to Achieve Departmental Goals

Implements regular tracking of initiatives to determine results

Updates hotel web page content as needed to insure up-to-date accuracy

Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc)

Developing and Implementing Marketing Strategies

Liaises with key operators of each department to determine goals and marketing needs

Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives

Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed

Coordinates and implements Strategic Alliance partner marketing program elements

Maximizing Revenue

Develops, plans, and executes programs as necessary to achieve stated revenue goals

Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget

Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives

Managing and Conducting Human Resources Activities

Interviews, selects and trains employees

Directs the work of employees

Sets and adjusts employees rates of pay and hours of work

Handles employee complaints and executes disciplinary action as needed

Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status

Conducts annual performance appraisal with direct reports according to Standard Operating Procedures