Sr. Brand Manager Hydration

Responsibilities

Main Responsibility Areas / Key Tasks:

• Develop long term & annual brand strategies for Hydration play in India
• Brand management and activation for Aquafina and Gatorade
• Explore and Identify whitespaces in relevant categories with category lead
• Develop and execute business models for new launches evaluating operating model and financial viability
• Develop the Innovation roadmap & anchor stage gate process on the brand
• Extensively work with different cross functional team to develop the launch plans and brand activations
• Influence bottler sales teams to adopt brand execution framework and priorities
• Lead responsibility for brand positioning, creative & media strategy, and execution in partnership with category lead

Qualification and Experiance:

Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
(Preferably min 2-3 years of experience in brand marketing & innovation)

Brand marketing knowledge & activation experience

Has had exposure to creative & media agency interactions in their current roles

Differentiating Competencies:

Strong in deriving consumer insights and end-to-end execution of brand strategy

Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem

Attention to detail & strong project management skills

Ability to thrive in a fast paced & dynamic environment

Strong collaboration skills to partner with brand leaders and commercial teams

Key Interfaces:

Internal to PEP

Marketing Leadership

All cross functional teams: (Trade

marketing, Finance, PR, Ops, SC,

Sales/Franchise, etc)

Regional / Global brand Teams

External to PEP

Agency Partners Media, Creative, PR

Celeb Management

Bottler Teams: Sales, Ops, SC etc