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81 Brand Planning Jobs

Sr. Brand Manager Hydration

6-8 years

₹ 24 - 35L/yr (AmbitionBox estimate)

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Gurgaon / Gurugram

1 vacancy

Sr. Brand Manager Hydration

PepsiCo

posted 12d ago

Job Description

Responsibilities

Main Responsibility Areas / Key Tasks:

  • Develop long term & annual brand strategies for Hydration play in India
  • Brand management and activation for Aquafina and Gatorade
  • Explore and Identify whitespaces in relevant categories with category lead
  • Develop and execute business models for new launches evaluating operating model and financial viability
  • Develop the Innovation roadmap & anchor stage gate process on the brand
  • Extensively work with different cross functional team to develop the launch plans and brand activations
  • Influence bottler sales teams to adopt brand execution framework and priorities
  • Lead responsibility for brand positioning, creative & media strategy, and execution in partnership with category lead

Qualifications

Qualification and Experiance:

Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
(Preferably min 2-3 years of experience in brand marketing & innovation)

Brand marketing knowledge & activation experience

Has had exposure to creative & media agency interactions in their current roles

Differentiating Competencies:

Strong in deriving consumer insights and end-to-end execution of brand strategy

Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem

Attention to detail & strong project management skills

Ability to thrive in a fast paced & dynamic environment

Strong collaboration skills to partner with brand leaders and commercial teams

Key Interfaces:

Internal to PEP

Marketing Leadership

All cross functional teams: (Trade

marketing, Finance, PR, Ops, SC,

Sales/Franchise, etc)

Regional / Global brand Teams

External to PEP

Agency Partners Media, Creative, PR

Celeb Management

Bottler Teams: Sales, Ops, SC etc


Employment Type: Full Time, Permanent

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What people at PepsiCo are saying

Brand Manager salary at PepsiCo

reported by 26 employees with 1-10 years exp.
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₹20 L/yr - ₹40 L/yr
63% more than the average Brand Manager Salary in India
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