6-8 years
₹ 24 - 35L/yr (AmbitionBox estimate)
Gurgaon / Gurugram
1 vacancy
Sr. Brand Manager Hydration
PepsiCo
posted 12d ago
Key skills for the job
Responsibilities
Main Responsibility Areas / Key Tasks:
Qualification and Experiance:
Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
(Preferably min 2-3 years of experience in brand marketing & innovation)
Brand marketing knowledge & activation experience
Has had exposure to creative & media agency interactions in their current roles
Differentiating Competencies:
Strong in deriving consumer insights and end-to-end execution of brand strategy
Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem
Attention to detail & strong project management skills
Ability to thrive in a fast paced & dynamic environment
Strong collaboration skills to partner with brand leaders and commercial teams
Key Interfaces:
Internal to PEP
Marketing Leadership
All cross functional teams: (Trade
marketing, Finance, PR, Ops, SC,
Sales/Franchise, etc)
Regional / Global brand Teams
External to PEP
Agency Partners Media, Creative, PR
Celeb Management
Bottler Teams: Sales, Ops, SC etc
Employment Type: Full Time, Permanent
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