Brand Manager

Role & responsibilities

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

Key Competencies :

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes -risk and makes a difference in the Brand, Business

- Project Management