Regional Marketing Manager

Role & responsibilities

• Regional Marketing Activity
• Branch Visibility Management
• New Branch Support
• Weak Branch Support
• B2C Management
• MIS Management

Job Description:-

• Regional Marketing Activity

Responsible for % increase in business through marketing activities planned & executed for the branches of

various categories in the region- NCA

Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing

activities) maintained throughout the year.

Innovative marketing Ideas initiated as per regions/local requirement

• Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not

relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up

keeping liaising through Admin

• New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New

loans from new customers (at the branch) through marketing initiatives.

Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

• Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.

Above 2 years branch 8 Cr of business to happen.

Create Visiblity and awareness for the branch through Marketing initiatives.

• B2C Management

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

• MIS Management

Monitor and report Daily activity

Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion

Activity & Melas etc

Productivity and cost effective analysis

Branch Visit Report

Kindly share

• Regional Marketing Activity
• Branch Visibility Management
• New Branch Support
• Weak Branch Support
• B2C Management
• MIS Management

Job Description:-

• Regional Marketing Activity

Responsible for % increase in business through marketing activities planned & executed for the branches of

various categories in the region- NCA

Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing

activities) maintained throughout the year.

Innovative marketing Ideas initiated as per regions/local requirement

• Branch Visibility Management

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not

relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up

keeping liaising through Admin

• New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New

loans from new customers (at the branch) through marketing initiatives.

Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

• Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.

Above 2 years branch 8 Cr of business to happen.

Create Visiblity and awareness for the branch through Marketing initiatives.

• B2C Management

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

• MIS Management

Monitor and report Daily activity

Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion

Activity & Melas etc

Productivity and cost effective analysis

Kindly share your updated cv to recruit.zo@muthootgroup.com

Role: Marketing ManagerIndustry Type: BankingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: MarketingEducationUG: Any GraduateKey SkillsSkills highlighted with are preferred keyskillsOffline MarketingBtlBrand MarketingBrand ActivationBrand ManagementMarketing ManagementAtl

About company

Muthoot Finance Ltd is an Indian financial corporation and the largest gold loan NBFC in the country.[4] In addition to financing gold loans, the company offers other forms of loans, insurance and money transfer services, and sells gold coins. The company is headquartered in Kochi, Kerala and operates over 5000 branches throughout the country. Outside India, Muthoot Finance is established in the UK, the US, and the United Arab Emirates.

Company InfoAddress:PROPERTY NO.1679/D/1,1ST FLOOR,,GALI NO.3,GOVINDPU , NEW DELHI, Delhi, IndiaBeware of imposters!Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read moreServices you might be
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