Brand Manager

Role & responsibilities

Brand Positioning : Analyze brand positioning and consumer insights.

Brand Strategy : Translate brands strategies into plans and Execution . Align the company around the brands direction, choices and tactics.

Design and Implement innovative growth strategies.

Team Management : Manage a team of marketing people working on brand initiatives.

Understanding of target Audience : Lead creative development to target the audience.

Understating of 5Ps : Establish performance specifications, cost and price parameters, market applications and sales estimates.

ROI Assessment : Marketing Budget, achieving profits and sales numbers over specific timelines .

Analytical Management : Measure and Analysis report for performance of all marketing campaigns,.

Market Knowledge : Monitor market trends, research consumer markets and competitors’ activities.

Understating of Consumer Behavior : Monitor product sales trend and consumer reactions.

Preferred candidate profile

• Should understand the industry & industry trends along with product knowledge, must understand consumer perception and expectation for the brand/Product.
• Working experience as Brand Manager or Associate Brand manager.
• Ability to develop brand and marketing strategies
• Experience in team handling.
• Experience in E-commerce business in any category, preferably Sports.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven approach.
• Good communication skills
• Awareness of latest trends and marketing best practices.
• Vendor Development and Supply Chain Management