358 Brand Strategy Jobs

ESSENTIAL DUTIES AND RESPONSIBILITIES

• The Consulting division of CBRE is a specialized advisory practice that undertakes assignments across a wide variety of real estate asset classes and works for a broad spectrum of private and public-sector clients.
• Retail advisory is a sub-vertical of the consulting division and the portfolio of services and duties for this role shall include:

Project Execution side

• Acting as an anchor for managing multiple projects & complex assignments with allocated resources within pre-defined timelines & milestones
• Undertaking typical project strategy assignments such as Retail Analytics, Catchment Analysis, Market & Financial Feasibility, Highest & Best Use Study, Techno Economic Viability Study, Product Mix Strategy & Business Plan Formulation exercises
• Lead & Conceptualize demand estimation and financial modeling across projects (including scenario building) ability to use multiple ratification approaches for the same
• Undertaking specialized studies related to design and space planning such as formulation of tenant mix, brand mix and zoning strategy for retail developments (malls / high-streets / mixed-use support retail)
• Should be able to review the floor plans prepared by the client appointed architect and provide inputs on market led aspects such as:
• Retail planning location of anchor categories, placement of food courts., etc., specific requirement of anchor categories
• Tenant Zoning location of categories across different floors, clustering and adjacencies between different categories to maximize footfalls
• Circulation patterns – ingress/ egress, horizontal and vertical circulation, parking, etc.
• Back of house services (market led and tenant requirement based)
• Store specific inputs – size, visibility, frontage etc.
• Should be able to assess the business impact of the recommendations on the mall design – impact on rentals, retailer interest, etc.
• Assisting retailers in expanding their business in India by undertaking location strategy studies, expansion strategy, market entry strategy, competitor analysis, market potential estimation, etc.

Business Development side

• Supporting the vertical lead in growing the business to achieve revenue targets
• Proactively engage in business development activities for the retail consulting vertical
• Coordinate & review end to end proposals & pitches for the retail segment in line with client requirements
• Travel to major cities to understand market dynamics, undertake business development activities as required
• Co-ordinate on critical assignments with both internal and other service lines within the company

REQUIREMENTS

Work Experience

• 6 to 9 years of relevant experience within retail consulting

Educational Qualification

• MBA or Master’s Degree in the field of retail/ real estate/ architecture/ built environment from a recognized university

Specific Skill Sets

• Prior experience of handling client accounts
• The candidate should have a deep understanding of varied retail formats such as malls, high streets, SCO, mixed-use projects, etc.
• Should be up to date with the national and international market trends with respect to mall design concepts
• Passionate about retail industry

Other Skills & Abilities

• Excellent written and verbal communication skills
• Strong organizational and analytical skills
• Ability to provide efficient, timely, reliable and courteous service to clients
• A team player who is also able to work independently
• Advanced skills in Microsoft PowerPoint, Word and Excel
• Decisions made with general understanding of procedures and company policies to achieve set results and deadlines