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Caparo Group

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3.8

based on 127 Reviews

5 Caparo Group Jobs

On Trade Specialist

Campari Group

3.8

based on 127 Reviews

4-6 years

New Delhi

1 vacancy

On Trade Specialist

Caparo Group

posted 3d ago

Job Role Insights

Flexible timing

Key skills for the job

Software Configuration Management Salesforce Computer Networking Talent Acquisition Trade Stock Exchange

+ 4 more

Job Description

On Trade Specialist - Mumbai

Date: Feb 17, 2025

Location:

New Delhi, National Capital Territory, IN

Additional Location:

Function: Sales

Seniority Level: Associate

Employment type:

Workplace Type: Hybrid

Company: Campari India Private Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role:

The On Trade Specialist is responsible for the sales execution of below-the-line metrics across the on premise outlets dedicated to the cluster/market.
Ensuring that Commercial Objectives for on premise channel, brand and customer KPIs (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and unique consumer experience to boost brand building effectiveness and resulting in sales .

Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.
1. Availability
2. Menu Listing
3. Menu Pricing
4. Training calendar / Building a bartender community
5. Visibility / Displays
6. Activation Calendar/Execution

Reporting to the Commercial Manager, you will be responsible for the following:

Work collaboratively with the Commercial Manager to ensure

Delivery of sales volume brand availability targets for the dedicated outlets

Compliance to activation calendar objectives

Plan lead execution of consumer activations, deployment of point of sale elements , displays consistent with brand toolkits.

Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.

Develop and facilitate the brand - storytelling content with for the bartenders in collaboration with marketing team bar staff

Identify new marketing opportunities / partnerships with outlets third spaces .

Trade Inputs

Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)

Analyze market / competitor trends and activities

Be aware of new outlet openings to get the first mover advantage

Build trade relations and network with decision makers of the outlet

What we are looking for :

Self-motivator

Liquor Industry experience of 4-6 yrs

Strong relationships in On Premise and the Bartender community

Knowledge of the on-premise activaiton planning/ management/ operation

Ability to convey passion for our brands

Ability to network and build strong relationships

Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Our commitment to Diversity Inclusion:

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .

Employment Type: Full Time, Permanent

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