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5 Caparo Group Jobs
Brand Ambassador
Caparo Group
posted 6d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Mission/Objectives
The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.
Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.
Key Responsibilities and Activities
- Working closely with the marketing team, support on premise and industry focused activation sessions and events
- Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
- Support in the development and execution of Consumer Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
- Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
- Coordinate with the distributor for stock, execution and other requirements
- Coordination with the local agency partners to execute activations
- Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
- Manage the POSM and deploy in the right outlets
- Keep inventory of all POSM and procure all locally produced POSM
- Raise drinks knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
- Support the development of face to face training module development
- Manage payments with distributor and other partners
Experience Required
- Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
- Strong Leadership and coaching capability
- Strong relationships in On Premise
- Sales experience highly regarded
Skills
- Creativity
- Expertise in mixology
- Ability to create cocktail lists across all levels of the On Premise
- Ability to convey passion for our brands
- Ability to network and build strong relationships
- Brand and consumer focused
- Industry knowledge of local and interregional brands competitors
- Awareness of local and global market and consumer trends
- Bar management acumen
- Public Speaking and presentation skills
- Training Skills
Employment Type: Full Time, Permanent
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based on 127 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Caparo Group Benefits
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