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5 Caparo Group Jobs

Brand Ambassador

5-10 years

New Delhi

1 vacancy

Brand Ambassador

Caparo Group

posted 6d ago

Job Role Insights

Flexible timing

Job Description

Mission/Objectives

The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.
Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

Key Responsibilities and Activities
  • Working closely with the marketing team, support on premise and industry focused activation sessions and events
  • Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
  • Support in the development and execution of Consumer Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
  • Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
  • Coordinate with the distributor for stock, execution and other requirements
  • Coordination with the local agency partners to execute activations
  • Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
  • Manage the POSM and deploy in the right outlets
  • Keep inventory of all POSM and procure all locally produced POSM
  • Raise drinks knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
  • Support the development of face to face training module development
  • Manage payments with distributor and other partners
Experience Required
  • Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
  • Strong Leadership and coaching capability
  • Strong relationships in On Premise
  • Sales experience highly regarded
Skills
  • Creativity
  • Expertise in mixology
  • Ability to create cocktail lists across all levels of the On Premise
  • Ability to convey passion for our brands
  • Ability to network and build strong relationships
  • Brand and consumer focused
  • Industry knowledge of local and interregional brands competitors
  • Awareness of local and global market and consumer trends
  • Bar management acumen
  • Public Speaking and presentation skills
  • Training Skills

Employment Type: Full Time, Permanent

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What people at Caparo Group are saying

What Caparo Group employees are saying about work life

based on 127 employees
56%
76%
44%
94%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Caparo Group Benefits

Health Insurance
Free Transport
Job Training
Free Food
Work From Home
Soft Skill Training +6 more
View more benefits

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