The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.
Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.
Key Responsibilities and Activities
Working closely with the marketing team, support on premise and industry focused activation sessions and events
Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
Support in the development and execution of Consumer Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
Coordinate with the distributor for stock, execution and other requirements
Coordination with the local agency partners to execute activations
Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
Manage the POSM and deploy in the right outlets
Keep inventory of all POSM and procure all locally produced POSM
Raise drinks knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
Support the development of face to face training module development
Manage payments with distributor and other partners
Experience Required
Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
Strong Leadership and coaching capability
Strong relationships in On Premise
Sales experience highly regarded
Skills
Creativity
Expertise in mixology
Ability to create cocktail lists across all levels of the On Premise
Ability to convey passion for our brands
Ability to network and build strong relationships
Brand and consumer focused
Industry knowledge of local and interregional brands competitors
Awareness of local and global market and consumer trends