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Caparo Group

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3.8

based on 127 Reviews

5 Caparo Group Jobs

Brand Ambassador

Campari Group

3.8

based on 127 Reviews

5-10 years

New Delhi

1 vacancy

Brand Ambassador

Caparo Group

posted 3d ago

Job Role Insights

Flexible timing

Key skills for the job

Salesforce Computer Networking Talent Acquisition Training Bloomberg Stock Exchange

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Job Description

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group s growth strategy combines organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in more than 20 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

The Business Unit Asia and Pacific is the most dynamic and diverse of the Group. We operates directly in markets like China, Australia and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group s business in this continent.

General Description of the Role

Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumers and shoppers to enhance their experience whilst in-store and in venues. As Brand Ambassador with Campari India, you will supports the drink strategy on key brands and leads the on- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.

The Brand Ambassador is as well directly responsible for the development and activation of key brands including defining the drink strategy together with Marketing and commercial team. This includes defining strategy based on global and regional strategy, identify outlets and private consumers and approach them and execute strategy.

Mission/Objectives

The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.

Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

Key Responsibilities and Activities

Working closely with the marketing team, support on premise and industry focused activation sessions and events

Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels

Support in the development and execution of Consumer Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines

Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives

Coordinate with the distributor for stock, execution and other requirements

Coordination with the local agency partners to execute activations

Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)

Manage the POSM and deploy in the right outlets

Keep inventory of all POSM and procure all locally produced POSM

Raise drinks knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage

Support the development of face to face training module development

Manage payments with distributor and other partners

Experience Required

Significant Liquor Industry experience essential, with strong On Premise focus 5 years +

Strong Leadership and coaching capability

Strong relationships in On Premise

Sales experience highly regarded

Skills

Creativity

Expertise in mixology

Ability to create cocktail lists across all levels of the On Premise

Ability to convey passion for our brands

Ability to network and build strong relationships

Brand and consumer focused

Industry knowledge of local and interregional brands competitors

Awareness of local and global market and consumer trends

Bar management acumen

Public Speaking and presentation skills

Training Skills

Our commitment to Diversity Inclusion:

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .

Employment Type: Full Time, Permanent

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